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Aarde Cosseboom - CX Expert
Contact Center & Customer Experience Advisor | Public Speaker | Podcast Host | Published Author | 5X Founder
Professional Background
Aarde Cosseboom is a seasoned CX Expert with a remarkable dual focus on industrial engineering and business, which uniquely positions him to revolutionize contact centers around the world. Over a span of two decades, Aarde has cultivated an unwavering passion for enhancing customer experience through the practical adaptation of innovative strategies and cutting-edge technology. His extensive hands-on experience as a leader in various organizations showcases his proficiency in transforming traditional service models into agile, cloud-based customer experience powerhouses.
His entrepreneurial spirit and leadership acumen shine through his roles as CEO and Founder of multiple organizations, including Palomarr and Clariti CX. At Clariti CX, Aarde has been at the forefront of creating proven methodologies that help businesses ditch outdated practices. He firmly believes that by emphasizing human connections over mere technological fixes, organizations can foster loyalty and satisfaction among their customers. Aarde's tenure at TechStyleOS as Senior Director of GMS Technology, Product, & Analytics has further honed his skills in seamlessly integrating technology with customer care.
His extensive leadership roles include serving as Chief Operating Officer at Ignite and Senior Director Worldwide Customer Care at Cornerstone OnDemand, where he excelled at transforming team dynamics and streamlining operations to ensure optimum service delivery. Aarde’s experience with technical support teams at MINDBODY, Inc. has allowed him to develop an acute understanding of the customer journey, enabling him to troubleshoot effectively and enhance overall satisfaction.
Education and Achievements
Aarde’s academic journey has played a significant role in shaping his career. He studied Industrial Engineering at California Polytechnic State University-San Luis Obispo, a reputable institution known for producing skilled professionals in the engineering field. Additionally, he furthered his education in business studies at Cuesta College, equipping him with a strong foundation in operational success and customer-centric management.
Throughout his career, Aarde has received accolades for his innovative approach to contact center management. His dedication to understanding the intricacies of customer relationships has placed him in esteemed positions, such as his membership on the Customer Experience Advisory Board at UC Irvine. This role has allowed him to share insights and collaborate with like-minded professionals dedicated to enhancing customer experiences across various industries.
Achievements
Aarde is not only the author of “Enable Better Service,” a comprehensive blueprint for creating exceptional customer experiences, but also a long-time advocate for revolutionizing contact center roles. His commitment to fostering an environment where employees and customers thrive has led to the development of cutting-edge service strategies designed to elevate the customer experience to unprecedented levels.
As he continues to inspire and enlighten others in the contact center industry, Aarde remains approachable via LinkedIn and is open to inquiries related to consulting or strategic insights. His 1-on-1 consulting services aim to equip organizations with the necessary tools and strategies to make their contact centers the envy of the industry. Those interested can learn more by visiting his website: https://www.clariticx.com/meet-with-aarde/.
Aarde’s mantra—“It’s not about the tech, it’s about the human connection”—serves as a guiding principle in his endeavors. With Aarde Cosseboom at the helm, contact centers are primed for transformation, paving the way for a new dawn in customer experience where joyful interactions flourish.
