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Aaron Bernstein
Strategy & Operations Leader | eCommerce | Insights & Analytics | AI & Technology
Aaron Bernstein is a senior executive at Walmart with a strong background in strategic communications, data analytics, and business operations. Here's an overview of his professional profile:
Current Role
Aaron Bernstein recently started a new position as Senior Director of Business Strategy and Operations for Walmart's eCommerce division.4 This role marks a new chapter in his career at Walmart, where he has been working for several years.
Previous Positions at Walmart
Prior to his current role, Aaron held the following positions at Walmart:
- Senior Director of Insights and Advocacy15
- Head of Market and Competitive Intelligence for Corporate Strategy6
Areas of Expertise
Aaron is known for his expertise in:
- Corporate research and analytics
- Advanced statistical modeling
- Strategic communications and PR
- Data-driven decision making
- Market and competitive intelligence
Notable Achievements
During his tenure at Walmart, Aaron has:
- Helped redefine the role of communications, PR, and marketing through innovative technologies1
- Implemented advanced statistical modeling techniques to improve corporate reputation campaigns1
- Led the creation of "The American Family Today" report, which became a platform for discussing trends shaping American family life1
- Pioneered the use of data and technology in corporate strategy and decision-making56
Recognition
Aaron has received several accolades for his work, including:
- Named in PR Week and Ad Age's 40 under 40 list12
- ABBI Award for Most Innovative Use of Data in a TV/Video Campaign (2017)1
- Public Affairs Council Grassroots Innovation Award (2010)1
- Retail Innovator Award1
Professional Background
Before joining Walmart, Aaron worked in various roles:
- Manager of Public and Industry Affairs at the Independent Petroleum Association of America1
- Strategic public affairs counsel for energy, environmental, financial services, and telecommunications clients at Dittus Communications1
Aaron Bernstein's LinkedIn profile can be found at linkedin.com/in/aaron-bernstein-02a9a35.3
Highlights
I’m very excited to start a new chapter in my Walmart journey as Senior Director Business Strategy and Operations, eCommerce! From communications & public affairs to brand & reputation to insights & advertising to data & analytics to corporate strategy and now working inside the business to help drive eCommerce growth with a focus on Search.
“Uncertainty is where great innovations happen.”
Insightful article. From my experience, you need both the right data and technology capabilities to identify trends AND the right internal processes established to action against the trends.
