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Aaron Bethune

Entrepreneur. Storyteller. Investor. Advisor.

Aaron Bethune is the Chief Executive Officer of We Write Stories, a company that helps individuals and organizations uncover and develop their core stories, aligning them with their purpose.3 He is a multifaceted professional with over two decades of experience in the music industry, storytelling, and personal development.1

Background and Expertise

Aaron Bethune was born in Montreal and grew up in England and Spain.2 He has been a musician since childhood, playing piano from age four and guitar from age seven.2 His diverse background includes:

  • Studying Jazz Performance at university in British Columbia, Canada2
  • Recording pop-rock albums and working as a session musician2
  • Booking major label and independent acts for tours from Spain to Japan2
  • Licensing music for TV shows, movies, and commercials through his company PlayItLoudMusic2
  • Developing, mentoring, and managing artists2
  • Working as a music and creative consultant2

Professional Approach

Bethune's approach focuses on using the power of unique stories to:

  • Uncover core purpose for individuals and organizations1
  • Align external expressions with internal values1
  • Communicate authentically to inspire lasting connections1

He offers services in coaching, consulting, and advising to help clients discover their stories, create powerful narratives, and amplify their impact.1

Recognition and Achievements

Aaron Bethune has been recognized for his expertise and contributions:

  • Juror for the JUNO Awards and FACTOR (The Foundation Assisting Canadian Talent on Recordings)2
  • Speaker and music educator2
  • Author of "Musicpreneur," a book connecting music and business2

Personal Life

Outside of his professional endeavors, Aaron is passionate about the outdoors, with a particular interest in mountaineering.2 He lives in Victoria, BC, Canada with his wife, Laura, and their two children.2

Highlights

Dec 18 · aaronbethune.com
Aaron Bethune
Aaron Bethune
TTST 2.0 Interview with Aaron Bethune - Time to Shine Today
TTST 2.0 Interview with Aaron Bethune - Time to Shine Today
Oct 1 · podimo.com
Above the Noise - Podimo
Creative Marketer & Branding Expert, Bill Caywood

Related Questions

How did Aaron Bethune transition from music to storytelling and branding?
What are some notable success stories Aaron Bethune has been a part of?
How does Aaron Bethune's background in music influence his approach to branding?
What makes Aaron Bethune's storytelling approach unique?
Can you share examples of how Aaron Bethune has helped organizations uncover their core purpose?
Aaron Bethune
Aaron Bethune, photo 1
Aaron Bethune, photo 2
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Location

British Columbia, Canada