Suggestions
Aaron Cannon
VP of Product at Canvas
Aaron Cannon is a seasoned product leader with a strong focus on addressing genuine problems faced by people and establishing proficient product development teams to consistently deliver solutions.
Aaron's educational background includes a BA in Economics with a specialization in Entrepreneurial Leadership from Tufts University, along with Economics studies at Universidad de Santiago de Chile.
Professionally, Aaron has held significant roles such as VP of Product at Canvas, Advisor at enrich, VP of Product, Head Of Product, and Product Lead at Triplebyte, and Product Manager at Tesla and Pebble Tech.
He has also showcased his expertise as a Business Strategist at Doblin, Consultant at Monitor Deloitte, Manager at Timeflies Music LLC, Consultant Intern at Monitor Group, Strategic Planning Intern at BJC HealthCare, and Division Head Counselor at B'nai Brith Beber Camp.
Highlights
I got asked by a super smart friend whether or not they should do Y Combinator with their new company. They had already raised some money and had a great network, so the answer wasn’t immediately obvious.
I figured I’d share my advice here. Here’s what I said:
“Great question. First, it’s definitely ‘expensive’ — there’s no way around the fact that they ultimately take ~10%. So you gotta be ok with that. That’s the con/price, particularly if you already raised money.
Here are the gains:
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Intensity and focus — you guys may already have this, but there is definitely a focused intensity that you get because everyone around you has it. Office hours makes this super tangible every week and you’ll be pushing yourselves even harder.
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Mentorship/advice — you probably have great people in your networks already (as did we) but there’s nothing like having 3 YC partners in a slack channel ready to help you out with literally anything. That’s different than any other mentors since it’s programmitized. PLUS bookface is an absolutely incredible resource for advice around literally every part of starting a startup.
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Brand — obviously the cache is high and they will amplify any launches you want them to do, particularly your launch. This is helpful for hiring, selling (in some markets), and raising capital. It helped us get a lot of our early customers. They even helped us get a TechCrunch article.
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Selling your product to other startups — this was not as relevant for us and maybe not helpful for you. But some love it.
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Fun. It’s honestly a blast and it’s one of those ‘designed experiences’ (like going to business school or something) where you are having a great time while building stuff.
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pivoting. If you wind up pivoting, I’d prefer to pivot while IN yc than out of it. They are really good at pushing you to validate your ideas incredibly quickly and then move the f* on if it’s not a good fit.
Feels like just yesterday Holly Listmann and I were spending our weeks traveling to New Jersey to help a client build new businesses (and spending our mornings teaching ourselves tennis at the hotel in the middle of nowhere 🤣).
Well, Holly Listmann and I (ie Outset) are at it again!
She is our newest member of our Open Research Initiative at Outset with the goals of...
- Open sourcing research findings we all do behind closed doors...
- Use that medium to share the power of AI-powered research.
Holly Listmann go way back. She is an incredibly thoughtful and nuanced researcher. I can't wait for what she learns about how we humanize AI as an interview and more broadly across the industry.
I couldn't imagine a better initial member of our Open Research Initiative.
