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Aaron Cheris

Partner Bain & Company

Aaron Cheris is a Senior Partner at Bain & Company, specializing in retail, private equity, and customer strategy & marketing.12 He joined Bain in 1996 and has since become a prominent figure in the retail and customer strategy landscape.1

Key Roles and Expertise

  • Partner & Global Ecommerce/Marketplaces Sector Leader at Bain & Company
  • Former head of Americas Retail and Customer Strategy & Marketing practices1
  • Expert in Bain's Private Equity practice, having served in over 300 due diligence efforts1

Areas of Expertise

Aaron Cheris has deep expertise in:

  • Omnichannel retail
  • Customer experience
  • Market segmentation
  • Loyalty and rewards programs
  • Corporate and brand strategy
  • New concept development
  • Customer segmentation
  • Development and real estate strategy1

Education

  • MBA from Stanford Graduate School of Business (Arjay Miller Scholar and Siebel Scholar)
  • Bachelor's degrees in economics and political science from Occidental College (graduated magna cum laude and Phi Beta Kappa)1

Notable Contributions

Aaron Cheris regularly provides insights on retail trends, particularly during holiday shopping seasons. He has authored numerous articles and reports on topics such as AI-powered personalization in retail, holiday shopping forecasts, and customer loyalty strategies.134

Highlights

Dec 20 · bain.com
Aaron Cheris - Management Consultant | Bain & Company
Aaron Cheris - Management Consultant | Bain & Company
Oct 17 · bain.com
Five Shopper-Led Strategies for the Holiday Season
Nov 18 · bain.com
Unpacking Amazon's Holiday Outlook | Bain & Company
Nov 7 · bain.com
Aaron Cheris: What Big Data Means for Customer Loyalty
Dec 8 · bain.com
Aaron Cheris: The economics of loyalty - Bain video
Aaron Cheris: The economics of loyalty - Bain video

Related Questions

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Aaron Cheris
Aaron Cheris, photo 1
Aaron Cheris, photo 2
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Location

San Francisco, California, United States