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Aaron DeShaw

Trial Lawyer at DeShaw Trial Lawyers

Dr. Aaron DeShaw, Esq. is a highly accomplished trial lawyer based in Portland, Oregon, with a remarkable track record of securing settlements and verdicts exceeding $1 Billion for his clients.

As the foremost authority in the U.S. on Colossus, the prominent computer software utilized by major auto insurance companies to assess personal injury claims, DeShaw is a prolific author of three books and numerous videos covering traumatic injuries, trial practice, and insurance intricacies.

He is a sought-after resource by national media outlets including CNN, MSNBC, and BusinessWeek, providing expert commentary on insurance matters. DeShaw frequently lectures at events attended by medical and legal professionals, and serves as a valuable contributor to organizations such as the Brain Injury Alliance of Oregon.

Beyond his legal prowess, DeShaw is the visionary founder of Trial Guides, a premier litigation publishing firm in the United States. As the CEO, he has steered Trial Guides into becoming one of the top 1000 largest eCommerce companies in America, and the publication partner for the American Association for Justice.

Highlights

May 31 · linkedin

I recently contributed a chapter on writing demand letters to the new Trial Guides book "Winning Settlements" released this week.

Trial Guides started over 20 years ago, when I published the only legal text on bodily injury claim programs named "Colossus: What Every Trial Lawyer Needs to Know." The books talked about how insurance companies intentionally and consistently underpay claims by 8-20% in every auto claim resulting in billions of dollars in improper profits to insurers. Needless to say, it was not a book that was well liked by the insurance industry.

My new chapter in "Winning Settlements" looks at the demand letter method I developed two decades ago, the tweaks made to it in the years since, and incorporates some associated thoughts after reviewing a lot more insurance company documents and trying cases for the past two decades. I discuss the reasons why the AI demand letter method now used by Settlement Intelligence leads to higher settlement offers.  I also address how present trends in the legal industry are damaging plaintiff lawyer's settlement offers to injured people. This remains consistent with my mission to help injured people get fair compensation for their injuries and the ability to get the treatment they need to recover.

"Winning Settlements" also contains chapters by Nick Rowley, Courtney Rowley, Michael Leizerman, Randi McGinn, Joe Fried, Charla Aldous, Patrick Malone, Mark Kosieradzki, Michael Neff, Sean Simpson, James Abernathy, Aaron Broussard, James Stout, and Brent Walker. There are a lot of great ideas in the book that I hope will inspire lawyers to improve their outcomes for injured people.

Aaron DeShaw
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Location

Portland, Oregon