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Aaron Dolton
VP of Strategic Partnerships at NextAfter
Aaron Dolton is an experienced marketing and sales executive currently serving as the Vice President of Strategic Partnerships at NextAfter.23 With a diverse background in digital marketing, sales, and operations, Dolton has held several leadership positions throughout his career.
Career Highlights
Executive Experience: Aaron Dolton has previously held executive roles such as:
- Executive Vice President of Sales at Ad Pages Solutions (2018-2020)1
- Chief Digital Officer at Ad Pages Solutions (2014-2017)1
- Lead Digital Strategist at Ad Pages Solutions (2009-2013)1
Entrepreneurial Ventures: Dolton also has entrepreneurial experience, having founded and served as CEO of BUILDER TELEVISION, a Dolton Ventures, Inc. company, from 2006 to 2009.1
Expertise and Skills
Aaron Dolton's professional background demonstrates expertise in:
- Digital marketing strategies
- Sales leadership and revenue generation
- Cross-departmental collaboration
- Product development and innovation
- Strategic planning and execution
Education
Aaron Dolton holds a Bachelor of Science degree from The University of Texas at Austin, where he studied Radio-Television-Film, Advertising, and Business Administration (1993-1997).1
Current Role
At NextAfter, Dolton focuses on driving digital transformation and online fundraising strategies for nonprofit organizations.23 His role involves developing partnerships and implementing innovative approaches to help nonprofits improve their fundraising efforts.
Aaron Dolton's LinkedIn profile showcases his extensive experience in marketing, sales, and digital strategy, making him well-suited for his current position at NextAfter, where he applies his expertise to the nonprofit sector.
Highlights
Looking for an easy way to increase newsletter sign-ups on your website?
Sometimes a touch of humanity can make a world of difference. That's exactly what we discovered with Southern California Public Radio's daily newsletter sign-up. 📰
Originally, SCPR's pop-up invitation was straightforward: "We brief you on what you need to know about L.A. today." It was functional, sure, but it lacked a human touch.
So, we introduced Aaricka—SCPR's friendly face of L.A. updates. The new pop-up read, "Hi, I'm Aaricka! Each weekday morning, I'll help you start your day with everything you need to know about what's happening in L.A.," accompanied by her smiling photo.
The result? A whopping 𝟑𝟔% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 in newsletter sign-ups! 🎉
This experiment shows that when communication feels personal and relatable, people are more likely to take action. A real person's invitation can often outperform a generic message, offering the feeling of personal connection and authenticity.
Remember, people don't want to be marketed to. They want to be communicated with by people they know and trust.
#DigitalMarketing #EmailMarketing #NonprofitFundraising #NextAfter
In the nonprofit world, we often focus on big strategies and grand gestures.
But sometimes, the most powerful tool we have is also the simplest:
"Thank You." 🙏
Saying “Thank You” costs nothing but holds immense value.
Make it a fundamental part of the relationship with your donor.
#OnlineFundraising #NonProfit #Fundraising #DonorCultivation #NextAfter
