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Aaron Fetters

CEO/Managing Partner at Transparent Partners. Cross-functional executive with 20+ years of demonstrated success driving outcomes in the marketing and advertising industry | Ex P&G, Kellogg's, Comscore

Aaron Fetters is a seasoned senior executive with over 20 years of experience in delivering value for global brands.

He played a pivotal role in the digital revolution at Procter & Gamble, transitioning brands into the digital advertising and eCommerce realm.

At the Kellogg Company, Aaron directed the Insights and Analytics Solutions Center, focusing on innovative approaches in digital marketing analytics and data management.

While at comScore, Inc., he progressively led significant revenue growth, starting with a $6M CPG business and expanding to over $100M in total advertiser and agency revenue.

Fetters co-founded two venture-backed advertising technology companies and has established himself as a leader in the digital marketing research and analytics industry.

He has held key positions and spoken at esteemed organizations like the Advertising Research Foundation (ARF), I-COM, iMedia, Association of National Advertisers (ANA), and more, including serving as Co-Chair of the ANA Measurement Committee.

Throughout his illustrious career, Aaron Fetters has garnered numerous accolades, including the ARF Great Minds Game Changer Leadership award and being recognized by Brand Innovators and iMedia as a marketing innovator and leader.

Aaron holds a degree in Manufacturing Engineering from Miami University and has held leadership roles at organizations like Transparent Partners, CivicScience, Truth{set}, and Superset Venture Studio.

His diverse professional background ranges from consumer and marketing knowledge management to global interactive marketing, further complemented by experience in supply chain, engineering systems, and venture development.

Follow Aaron Fetters on Twitter @fettersac for insights and updates on his latest ventures.

Highlights

Web Display Ads Often Not Visible - WSJ - Wall Street Journal
Web Display Ads Often Not Visible - WSJ - Wall Street Journal
Aaron Fetters
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Location

Evanston, Illinois, United States