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Aaron Forney

Product Designer @ Xbox | Self-taught product designer delivering results and teaching others how to do the same.

Aaron Forney is a Product Designer at Xbox, a division of Microsoft. He has over eight years of experience in scaling systems for Xbox Design and is recognized as a self-taught product designer. In his role, he focuses on delivering results and also engages in teaching others about design practices.12

Forney studied at Collins College, which contributed to his design skills and professional development.1 His LinkedIn profile indicates a strong commitment to both personal and community growth in the field of design.

Highlights

Jul 18 · linkedin

This year, I'm all about creating spaces to share my work and ideas. So, I figured it's time to actually share something 😊! Check out this fun interaction I whipped up in Figma.

Jul 3 · linkedin

💎 As self-taught designers, it's crucial to understand the impact of our designs beyond aesthetics. The most effective designers grasp the psychological methods that boost user engagement and drive specific actions. One essential UX principle is the Goal-Gradient Effect, brilliantly utilized by companies like Starbucks, Duolingo, and Spotify.

The Goal-Gradient Effect is a phenomenon where individuals increase their efforts as they get closer to a goal. You might recognize this concept without knowing its name. Here are some examples:

⭐ Starbucks Rewards Program: Users earn stars (points) with each purchase, shown on a digital card. As they near the stars needed for a free drink, their motivation to make additional purchases increases.

🦉 Duolingo's Onboarding Process: Duolingo breaks down learning into clear steps with visual progress indicators. This motivates learners to continue as they see themselves getting closer to completing each module.

🎵 Spotify Premium Trial: Spotify offers a three-month free trial with a progress indicator showing how much time remains. As the trial period ends, users are more inclined to subscribe to continue enjoying the benefits.

Steal this concept and leverage it to significantly enhance user engagement and drive desired behaviors. Learn more here: https://lnkd.in/gbnsN_Xw

Related Questions

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Aaron Forney
Aaron Forney, photo 1
Aaron Forney, photo 2
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Location

Phoenix, Arizona, United States