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Aaron Keller

Co-Founder, Capsule, a Special Projects Agency; Zero exits, 25 yrs a founder; Columnist, TCBmag.com; Author, The Physics of Brand; Curious Investor

Aaron Keller is a seasoned marketer with extensive experience in solving complex marketing challenges and refreshing brands for international, young, and experienced companies.

He specializes in connecting customer experience to brand value, designing engaging brand moments, creating visual language for new ventures, and optimizing packaging structures for better functionality.

With a client list including renowned brands like Patagonia, Herman Miller, and Target, Aaron has a proven track record in brand revitalization and revenue growth.

As an accomplished author, Aaron has written three books, including The Physics of Brand and two books in the Design Matters series.

Apart from his successful business ventures, Aaron has an academic background, having taught as an Adjunct Professor of Marketing at the University of St. Thomas and MCAD.

He is a sought-after speaker on various topics related to brand value, community-driven economies, and the importance of naming, packaging, and identity in brand success.

Aaron Keller's educational qualifications include an MBA in Marketing and Brand Development from the University of Minnesota - Carlson School of Management and a Bachelor's in Marketing Management.

He has also studied Retail Strategy and Promotions at Alliance Manchester Business School, enriching his expertise in consumer behavior and brand promotion.

With a diverse background in various organizations including Capsule, Twin Cities Business, and Rethink Brands, Aaron's strategic insights and marketing acumen make him a valuable asset for businesses seeking brand enhancement and marketing guidance.

Highlights

Jul 11 · IGN
8 Best Projector Deals Worth Looking at on Prime Day - IGN
8 Best Projector Deals Worth Looking at on Prime Day - IGN
Sep 7 · Entrepreneur
How to Research Your Business Idea - Entrepreneur
How to Research Your Business Idea - Entrepreneur
Aaron Keller
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Location

Minneapolis, Minnesota, United States