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Aaron Noveshen

Seasoned, serial entrepreneur. Vision actualizer. Avid cyclist and explorer.

Aaron Noveshen is the founder of The Culinary Edge, a prominent food & beverage innovation firm assisting companies with strategic, culinary, and operational solutions.

With an illustrious client list including Starbucks, Sweetgreen, McDonald's, and Hyatt, Aaron has co-created over 25 global and local restaurant brands.

He leads TCE Ventures, launching successful concepts like Starbird Chicken, which has received critical acclaim and numerous awards.

Additionally, Aaron is the co-founder of Pacific Catch, a popular WestCoast Fish House with 10 locations in Northern California.

Aaron is actively involved in the industry, serving on boards and providing thought leadership to organizations like the California Restaurant Association.

His expertise spans business strategy, brand development, product development, menu engineering, and restaurant operations.

Aaron studied Business Administration at the University of California, Berkeley, Haas School of Business.

Aaron Noveshen
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Location

San Francisco Bay Area