Sign In

Aaron Paquette

Accelerate Founder - Content Expert - Focus Group Guru - Media & Gen Z Trendspotter - Pug Dad

Aaron Paquette is a media industry veteran with over 25 years of experience who currently serves as the Founder & Chief Strategist of AccelerateSG, a division of SmithGeiger Group.14 He joined SmithGeiger Group in July 2021 to launch AccelerateSG, which partners with leading brands to accelerate their growth by providing insights on marketing, branding, creative, and regulatory challenges.12

Paquette has a strong background in media research and strategy. Prior to founding AccelerateSG, he held executive positions at several prominent companies in the media and entertainment industry, including:

  • Executive Vice President of the Television Group at Screen Engine/ASI24
  • Executive Vice President of Media & Entertainment at Maru/Matchbox (formerly Vision Critical)24
  • Senior Vice President of Client Services at Nielsen Entertainment24
  • Senior Vice President of Media & Entertainment Insights at OTX (Online Testing Exchange)24

Throughout his career, Paquette has developed expertise in content testing, digital strategy, customer satisfaction measurement, influencer identification, and connecting with cultural moments. He specializes in understanding consumer preferences, particularly among Gen Z, Millennials, Black, and digital-first audiences, with a focus on unscripted, short-form, user-generated, and premium content.4

Paquette is known for his passion for media and his extensive consumption habits, which include watching television, reading newspapers, using social media, and staying updated on various media platforms.4 This passion drives his work with media clients, helping them improve viewership, subscriptions, followers, event attendance, message credibility, and overall platform engagement.

As of February 2025, Aaron Paquette continues to lead AccelerateSG, providing insights and strategies to help brands navigate the rapidly evolving media landscape.13

Highlights

ABOUT – SmithGeigerGroup
ABOUT – SmithGeigerGroup
Nov 9 · prnewswire.com
SmithGeiger Group Celebrates its 20th Anniversary - PR Newswire
Jul 13 · prweb.com
Media Veteran Aaron Paquette Joins SmithGeiger Group to Launch ...
Media Veteran Aaron Paquette Joins SmithGeiger Group to Launch ...

Related Questions

What are some of Aaron Paquette's most notable achievements in the media industry?
How does AccelerateSG differ from other media research firms?
What emerging trends in media and television broadcasting is AccelerateSG addressing?
Can you provide examples of brands that have partnered with AccelerateSG?
What specific skills and expertise does Aaron Paquette bring to SmithGeiger Group?
Aaron Paquette
Aaron Paquette, photo 1
Aaron Paquette, photo 2
Add to my network

Location

Fort Worth, Texas, United States