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Aaron Ward
Co-founder at **Coming Soon**; Ngāti Maru
Aaron Ward is an experienced entrepreneur and business leader currently in transition to a new venture. He is the co-founder of a company that is "Coming Soon," as indicated by his LinkedIn profile.12 Previously, Aaron was the co-founder and CEO of AskNicely, a customer experience software company, from November 2014 to July 2023.1
Aaron has a background in finance, strategic marketing, and customer experience. He started his career in finance before transitioning to marketing, where he launched disruptive challenger brands.1 His experience with AskNicely focused on helping service organizations with frontline staff deliver exceptional customer experiences.1
Some key points about Aaron Ward:
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He is of Ngāti Maru descent, indicating his Māori heritage.12
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He is based in Portland, Oregon, United States.1
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AskNicely, under his leadership, won several awards, including:
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He has experience in various industries, including energy retail, digital ventures, and customer experience software.1
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Aaron is known for his analytical capability, intellectual rigor, and vision in business management.1
As of February 2025, Aaron Ward appears to be in the process of launching a new venture, with details yet to be publicly announced.12
Highlights
I need to come clean on something we just did - a confession, I guess.
So, we just opened a new AskNicely office in Takapuna, Tāmaki Makaurau, for our New Zealand team of wonderful product people, designers, engineers, community, and partnership folks.
I know, I know. Having a real team workspace isn't the trendy thing to do at the moment with many businesses opting instead for the remote-first, zoom-and-gloom-from-the-bedroom routine.
Our problem is, as a business focused on making every customer experience awesome, we're 100% committed to building an experience-first culture. Where people can collect stories of great times they're having with people they love hanging out with. You know, like the old days.
We're going all in on collaboration, creativity, connection, and communication (all the C-words). And we made a special experience of it by flying our US executive team to Auckland, and connecting with mana whenua o Tamaki, Ngāti Pāoa, to welcome our team with a blessing and powhiri ceremony.
Our people choose how and when to best use the office so they'll be the ultimate judge but I always bet on the businesses that deliver the best experiences to win.
#experiencefirst #employeeexperience #futureofwork #frontlineworkers #customerexperience #maori
