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Aaron Woolf
Trendii Founder/CEO | Contextual discovery and commerce solutions for brands, content publishers and streaming platforms.
Aaron Woolf is the founder and CEO of TRENDii, a contextual commerce technology company he established in January 2019.12 Based in Melbourne, Australia, TRENDii uses AI-powered technology to enable instant product tagging in content, allowing consumers to shop directly from inspirational images and videos.23
Woolf has a background in online marketing, with over 15 years of experience in the digital landscape.5 He founded TRENDii with the vision of revolutionizing online shopping by connecting people through inspiration.3 The platform aims to reduce friction in the buying process and enhance consumer engagement by integrating shopping experiences directly into media content.4
Under Woolf's leadership, TRENDii has secured partnerships with major media companies such as Nine, Seven, Daily Mail, Are Media, and News Corp.46 The company raised $2.9 million in a seed funding round in October 2022, led by Investible and a strategic media partner.6
Woolf's recent focus has been on expanding TRENDii's reach into television, envisioning a future where every TV show becomes a potential storefront.4 He is also exploring new verticals such as beauty, automotive, and paint colors to showcase the platform's versatility.4
In addition to his role at TRENDii, Woolf is also a co-founder of Dad tech, a position he has held since March 2017.1




