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Aashish Oommen
Senior Director - Marketing - Myntra, Myntra Fashion Brands & Events
Professional Background
Aashish Oommen is a dynamic and innovative marketer who has made significant strides in the marketing realm over the past 14 years. He has developed a robust career focusing on building and nurturing brands across various industries, including E-commerce, branded apparel retail, and fast-moving consumer goods (FMCG). Currently serving as the Senior Director of Marketing at Myntra, Aashish leads the Brand Marketing and Events Marketing Team, showcasing his expertise in crafting compelling brand stories and executing effective marketing strategies. His journey with Myntra began 7 years ago, and through his dedication and strategic acumen, he has ascended from a Marketing Manager to leading the Brand Marketing Department, illustrating a remarkable trajectory of growth and accomplishment.
Within a span of five years, Aashish has played an instrumental role in transforming Myntra Fashion Brands from a nascent concept into a thriving $250 million business. His efforts include overseeing the development and success of Myntra's flagship brand, The Roadster Life Co., along with high-profile celebrity collaborations like HRX featuring Hrithik Roshan, House of Pataudi with Saif Ali Khan, and All About You with Deepika Padukone. Under Aashish's leadership, Myntra has adopted a fresh and engaging approach to marketing that resonates deeply with its audiences.
Education and Achievements
Aashish’s academic journey laid a solid foundation for his successful career in marketing. He completed his Post Graduate Diploma in Management (PGDM) with a specialization in marketing from Christ College Institute of Management in Bangalore, a prestigious institution known for nurturing business leaders. Prior to that, he earned a Bachelor of Arts in Economics from Union Christian College, Alwaye, equipping him with a strong analytical framework to tackle marketing challenges.
Throughout his career, Aashish has been recognized with numerous awards, reflecting his innovative marketing strategies and superior execution. Notably, he was named the 'Content Marketing Personality of the Year' at the Content Marketing Awards 2018 - South Asia Edition, recognizing his visionary approach that has set new benchmarks in the marketing domain. His work has also garnered significant accolades at various prestigious award ceremonies, including the Effies and Abbys. Aashish secured a Bronze in the Experiential Marketing Category for the 'Roadster Pocketman: A Live Human Experiment' at the Effies 2015 and multiple awards at the Abbys, including Gold and Bronze accolades for the same project. Furthermore, his creativity shone through at the AME 2018 Awards, where he won Gold in Interactive Design for 'The Heart of the Highway' and two Silver awards for 'Once Upon a Road — The World’s First Shoppable Graphic Novel.'
Achievements
Aashish Oommen’s journey is defined by his numerous accomplishments that highlight his marketing prowess and leadership qualities. Some of the significant accolades and achievements during his career include:
- Content Marketing Personality of the Year - 2018 by Content Marketing Awards, South Asia Edition.
- Effies - Bronze for Experiential Marketing in 2015 for 'Roadster Pocketman: A Live Human Experiment'.
- Abbys 2016 - Gold in Branded Content for 'Roadster Pocketman'; Bronze in Integrated Advertising and Film categories.
- Abbys 2017 - Bronze in Branded Content for '#RoadsterExperienceProject'.
- AME 2018 - Gold in Interactive Design for 'The Heart of the Highway'; Silver in New Product and Social Media categories for 'Once Upon a Road'.
Aashish's affiliations with esteemed organizations like Myntra and Arvind Lifestyle Brands Limited reflect his deep commitment to building brands that resonate with consumers. His leadership roles have allowed him to spearhead notable campaigns and initiatives that not only drive sales but also create an emotional connection with audiences around the brand's values.
Aashish's journey is one marked by a persistent quest for excellence, a passion for innovation, and an unwavering commitment to building brands that stand the test of time. His ability to blend creativity with strategic insight has made him a formidable force in the field of brand marketing, continually paving the way for groundbreaking initiatives that redefine consumer engagement.
Through his strategic leadership at Myntra, Aashish Oommen embodies the essence of a new-age marketer who is not only looking to achieve impressive business metrics but is also keen on making a positive impact on the brand's image and fostering brand loyalty among consumers. With a keen eye on future marketing trends and consumer behavior, Aashish is well poised to lead Myntra into continued success in the evolving landscape of fashion retail.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
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User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.