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Abby Albright

Product Leader & Investor | Ex-Activision Blizzard | Wharton MBA

Abby Albright is a seasoned investor and product leader with over a decade of experience in the tech industry. She is currently a Founding Venture Partner at SNØCAP, a climate-focused venture capital fund launched in 2024.14

Abby's professional background includes:

  1. Vice President of Product at Ansel Health since December 2021.3
  2. Director of Product Strategy at Brella Insurance from January 2020 to December 2021.3
  3. Various roles at Maxwell Health from 2013 to 2019, including Product Evangelist and Information Security Director.3

Abby has expertise in product management, business development, and information security. She is passionate about creating consumer experiences and delivering financial protection solutions.3

In addition to her role at SNØCAP, Abby has been involved in other venture capital initiatives:

  • Co-founder of WXR Fund, focusing on spatial computing.6
  • Founding Venture Partner at WXR Fund, which invests in gender-diverse early-stage companies transforming business and human interaction.5

Abby's educational background includes neurobiology and cancer research. She has experience in augmented reality, having driven AR enterprise adoption at Daqri for over three years across various sectors including aerospace, manufacturing, and oil & gas.25

Her LinkedIn profile can be found at linkedin.com/in/abigail-albright-53614243.3

Highlights

Feb 2 · linkedin

With the Apple Vision Pro launch today, I'm reminded of the early days at DAQRI and feel a sense of satisfaction knowing this is the next iteration of the technology.

When I joined Daqri in 2014, the company was entering the "second wave" of this tech, thanks in part to iOS 4. Daqri set out to build a hands-free AR wearable device, but mobile AR served as our interim solution.

Mobile AR proved less than ideal, often tiring users rather than enhancing their experience. In work environments where hands-free operation was essential, this approach was not viable as a final solution. Nonetheless, it showcased AR's potential.

Finding the right market fit was a journey, and generally, it was too early across all sectors.

We tried consumer-focused applications—creating engaging experiences for brands like Crayola, HBO, Activision —but mobile AR was not scaling. The necessity of downloading an app for a one-off experience—requiring users to hold up their arms to view a digital item through the small mobile "window"—was not compelling. (Snap Inc. later found a successful use case with selfies: a subject that is already placed in the window, with users accustomed to holding up their arms, all within a scaled app.)

We then shifted our focus to business applications, exploring how wearable AR could streamline processes and reduce learning curves. Our initial helmet design (a two-in-one hard hat and AR wearable) faced challenges such as heat, weight, cost, and more - yet it made a strong impression at conferences and attracted investment by many Fortune 100 companies across industries.

The time at Daqri was dynamic, with smart pivots such as moving from helmets to tethered glasses. As the industry evolved, with players like Magic Leap and Microsoft's Hololens, we saw a shift towards B2B, validating our direction. Yet, it was still early.

However, I continued to believe in the evolution and scaling of this tech. I also recognized that female founders in this field were not receiving the support they deserved. I wasn’t alone in this recognition, and as I headed off to business school, we started the WXR Fund. We backed the best venture-scalable startups we could find in spatial computing that had a female on the founding team.

And while we continued to build the WXR Fund and I went on to develop games for existing mass-market platforms (e.g., Warcraft Rumble would be an incredibly fun Vision Pro game), many former Daqri colleagues continued building - joining companies like Magic Leap, Hololens, and of course, Apple, to work on what has become the Vision Pro. Shout out to Brian Christopher Clark, Haley Lierman & Ben Taft !

I haven’t tried the Vision Pro yet, but I'm eager to see how it will advance the field. With 600 applications at launch, there are bound to be some incredible ones.

Congrats to the many people responsible for this launch both at Apple and the companies launching these applications!

#augmentedreality #ar #applevisionpro

Related Questions

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How did Abby Albright transition from neurobiology and cancer research to venture capital?
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What unique qualifications does Abby Albright bring to SNØCAP?
Abby Albright
Abby Albright, photo 1
Abby Albright, photo 2
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Location

Santa Monica, California, United States