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Abby Patton

Mobile Acquisition Manager at Fetch

Abby Patton is a digital marketer specializing in paid and organic mobile acquisition and retargeting at Fetch.4 As the Paid Media Manager at Fetch, she has been involved in driving growth for the company's core business and key features like Fetch Shop and Fetch Play.12 Abby has praised Affle, a long-standing growth partner, for consistently bringing fresh ideas to scale and improve their efforts.13 Her role at Fetch involves managing user acquisition strategies, focusing on attracting high-quality users, motivating them to complete the signup process, and keeping them engaged with the app.23

Professional Background

  • Current Position: Paid Media Manager at Fetch
  • Specialization: Digital marketing, paid and organic mobile acquisition, retargeting
  • Education: University of Montevallo4

Achievements at Fetch

Under Abby's management, Fetch has seen significant growth:

  • 220% quarterly growth in new user conversions
  • 13% quarterly growth in sign-up rate
  • 60% quarterly growth in reach to existing users13

Abby Patton has been instrumental in implementing strategies that leverage advanced technologies and partnerships to drive Fetch's user acquisition and engagement goals.

Highlights

Feb 4 · jampp.com
Fetch attracts and activates new customers with UA - Jampp
Fetch attracts and activates new customers with UA - Jampp
Oct 31 · branch.io
Optimize Mobile App Marketing Strategy and Maximize Ads ROI
Sep 30 · affle.com
[PDF] Affle Corporate Presentation

Related Questions

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Abby Patton
Abby Patton, photo 1
Abby Patton, photo 2
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Location

Birmingham, Alabama, United States