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Abdellah Mellouk
VP of Global Consumer Marketing & Digital at Origins
Abdellah Mellouk is a seasoned marketing executive currently serving as the Vice President of Integrated Marketing at David Yurman. Here are some key points about his background and experience:
Experience
- VP, Integrated Marketing at David Yurman: He leads high-profile business growth, global brand campaigns, revolutionary product launches, and strategic partnerships across beauty, technology, and lifestyle.1
- Head of Digital & Consumer Marketing EMEA at M.A.C Cosmetics (The Estée Lauder Companies Inc.): From June 2015 to June 2018, he was based in Paris and led the development of the brand marketing ecosystem for the EMEA region, focusing on consumer engagement, social/digital marketing, and optimizing go-to-market performance.1
- Global Senior Digital Project Manager at Armani (L'Oréal): From January 2011 to December 2013, he managed the development of the Armanibeauty.com website, content creation for various campaigns, and supported regional teams in implementing global digital plans.1
- International CRM & Digital Project Manager at Thierry Mugler (Groupe Clarins): In 2008, he developed an online loyalty program, managed eblasts, and updated social media accounts for Thierry Mugler.1
Education
- Master's degree in Marketing and Communications from Université Paris - Val-de-Marne (Paris XII).1
- Master's degree in Communication from ECS Paris (European Communication School).1
- Bachelor's degrees in Business/Commerce and Communication from UFR Arts, Lettres et Langues - Nancy (Université de Lorraine) and Université de Metz, respectively.1
Skills and Certifications
- He has multiple honors for his digital strategies and campaigns.
- Certified as a Gallup Strength Finders Trained and a Meta Certified Creative Strategy Professional.1
Approach and Philosophy
- Abdellah Mellouk is driven by the mission of creating authentic and meaningful connections with consumers.
- He believes in the power of big ideas, the ability of passionate people to bring them to life, and the positive impact ideas can have on the world.
- He thrives on inspiring teams and nurturing distinctive ideas through curiosity, diverse thinking, and empowerment.1
Highlights
Jul 18 · linkedin
Join our Events & Experiential Marketing team at David Yurman this Fall! We’re hiring a temp with event experience, strong interpersonal skills, and a can-do attitude to work with the amazing Kaitlyn Meyer (Viola) and Haleigh Levethan If interested, apply or share!
Apr 26 · linkedin
🚀 Exciting opportunity alert! I am looking for top talent to lead our content strategy (Earned and Owned Media) in my integrated marketing team at David Yurman. If you're driven, creative, and ready to innovate, this could be your next big opportunity!
