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Abraham Micael
Founder and CEO with expertise in sales and leadership
Meet Abe M, a strategic and business growth professional with extensive experience advising Fortune 500 companies, NGOs, local and federal governments, and international institutions. He is an expert in market assessment, communications, global business development, client relations, and government engagement strategy. He studied International Commerce & Policy for his Master's Degree at George Mason University and pursued Business Marketing for his Bachelor's Degree at Salisbury University - Perdue School of Business. He has held several positions in various organizations, including being a Business Network Director for Financial Services at YPO and a Strategic Engagement Consultant at Independent. Abe M has a proven track record in Marketing & Sales, Consumer Behavior, and Marketing Research.
Highlights
Are business owners, marketing professionals, and brand strategists keeping pace with Augmented Reality (AR) and more? I've found some compelling data that underscores the trend taking shape..
🔘 The CEO of Snap announced AR as one of their three strategic priorities, alongside revenue and community engagement. Their AR tool generates over 300 million interactions daily. 300 million a day.
🔘 A study by AIMultiple supports that level of engagement, concluding that '71% of customers say they would shop more if they used AR.'
Now Walmart, the world's largest retailer by revenue, is testing e-commerce in Roblox, indicating a clear investment / R&D trend. Curious, do you believe in the potential of AR/XR to keep your strategy competitive?
Sharing this thoughtful op-ed by Josh Rush, Co-Founder/CEO of SURREAL Events, who outlined an intentional- approach for a metaverse strategy.
🎮 Gaming: Take a page from the gaming industry's book and design and deliver elements of the experience to drive stickiness.
👤 Audience: If your audience consists of Gen Z and Gen Alpha, keep in mind that they have grown up with visually realistic experiences and are unwilling to compromise.
🏁 Lifecycle: Cultivate your immersive experience like a marathon, not a one-time launch strategy. Focus on creating rich narratives, updating content, and engaging with the community. (Consider looking into User Generated Content).
I want to highlight this section: “So, what should a plan look like? Well, let’s start at the beginning. Brands need a purpose. And no, “net new revenue” doesn’t cut it, because if you’re simply looking at the metaverse as a tool for marketing or a place to sell more things, you’re leaving money on the table.”
Quick read. Lots of gems.
https://lnkd.in/ggwzBsNX
#experience #strategy #immersive #metaverse #branding
