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Abeer Abu Shmeis

Strategy Consultant & Project Manager - Cultural & Creative Industries (CCIs)

Abeer Abu Shmeis is a Fulbright Scholar holding an MBA from the University of California, Irvine, specializing in the Cultural & Creative Industries with over 15 years of experience in strategy, marketing, project management, and research across media, entertainment, culture, design, and art.

Her expertise extends to developing strategies for government entities, project management, leadership skills, and teamwork. Abeer co-founded a marketing research firm in 2009 and is interested in impact and ESG investing in the Cultural & Creative Industries sector.

She has a deep understanding of Creative and Cultural Industries (CCIs), which encompass various sub-sectors like visual arts, performance arts, heritage, music, media, entertainment, gaming, design, architecture, publishing, and advertising. CCI is a significant contributor to the global economy, representing 2-3% of global GDP, exceeding telecom services in revenue generation.

Abeer Abu Shmeis has an educational background that includes a Fulbright Scholarship at The Paul Merage School of Business at UC Irvine, an MBA specializing in Marketing from the University of California, Irvine, and studies in International Relations, Cultural Diplomacy, and Computer Science. She possesses a diverse skill set that combines business acumen with cultural expertise.

Throughout her career, Abeer has held various key positions in prominent organizations such as Director of Strategy & Business Development at Mindset, Senior Project Manager at Confidential, Subject Matter Expert and Senior Consultant in CCIs at the Department of Culture and Tourism, and Project Manager at Dubai Design District, among others.

Abeer Abu Shmeis
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Location

United Arab Emirates