Sign In

Abel Sim

Brand Experience Lead, APAC

Abel Sim is the Executive Director and APAC Experience Lead at Landor, a global brand consulting firm. He has a strong background in brand strategy and is recognized for his expertise in linking brand strategy with consumer experience. Abel holds a degree from New York University and is based in Tokyo, Japan. His professional profile highlights his passion for sneakers and his leadership role within the company, emphasizing his strategic approach to branding in the Asia-Pacific region.1

Highlights

Apr 25 · linkedin

Say hello to the Heineken Boring Phone. Lots to love about this one. For me-its how they aren't all preachy about dangers of tech/digital but rather just a throwback celebrating when you actually called your friends #throwback #innovation #technology #friends #HeinekenBoringPhone

Link:

Mar 28 · linkedin

Was in Thailand for #Adfest 2024 where the central theme was #HumanIntelligence. Bold choice (IMHO) given the chokehold #AI has on almost every conversation today.

Here are a few key takeaways from the incredible sessions on being humanly relevant in an AI charged status quo:

  1. We need, as an industry, to pivot from fearing & criticizing what AI might do and instead celebrate & collaborate with what it does do.
  2. Agencies (in fact nobody) can't do it alone, there are multiple stakeholders that are needed to integrate innovation in our work, solutions and how we measure everything we do.

Safe to say the audience were surprised when I centered my session about Brand Experiences and Expectations on the #throwback QR code. What I covered was :

  1. Innovation fatigue is real and this means disruption is overrated for people looking for something easy and familiar when interacting with brands.
  2. AI in the background of every scan is an incredible opportunity for a brand to create peak moments of memorability for customers.
  3. Using a platform like Scannable allows us to truly level up on how we use contextual and behaviourial data to create scanning like never before.

Related Questions

What are some notable projects Abel Sim has led at Landor?
How did Abel Sim transition from New York University to his current role at Landor?
What is Abel Sim's approach to brand strategy?
How does Abel Sim's experience as a sneakerhead influence his work at Landor?
What are the key achievements of Abel Sim in his career?
Abel Sim
Abel Sim, photo 1
Abel Sim, photo 2
Add to my network

Location

Tokyo, Japan