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Abhinav Mehra
Regional Product Strategy & Ops - Ads & Monetization at Grab
Abhinav Mehra is currently the Vice President of Portfolio Management at ID Capital Pte, a venture capital and private equity firm based in Singapore. He has been in this role since January 2018 and is involved in managing investment portfolios and strategic initiatives within the firm.12
Professional Background
Abhinav has a diverse professional background with experience in various roles across the finance and investment sectors. His career includes:
- Vice President, Portfolio Management at ID Capital Pte (2018 - Present)
- Investment Manager (2017) and Analyst (2011-2012) in London
- Co-Founder of a startup in India (2009-2013)
- Finance Manager and Executive Associate in transaction advisory roles.1
Education
Abhinav holds multiple degrees, including:
- Masters in Business Management from the University of Mumbai
- Bachelors in Accounting from the same institution
- Additional studies in finance from Singapore Management University.13
Skills and Interests
He possesses a strong skill set that includes:
- Financial modeling
- Mergers and acquisitions
- Private equity
- Strategic planning and portfolio management
His interests span design, entrepreneurship, photography, and cinema.13
Abhinav Mehra's extensive experience and educational background contribute to his role at ID Capital, where he focuses on venture investments, particularly in sectors like AgriTech and FoodTech across the Asia-Pacific region.4
Highlights
When we introduced cost-per-order (CPO) pricing for advertising on the Grab platform, it was met with a mix of curiosity and skepticism.
Today, CPO has become a cornerstone of the Grab Way, our mission to drive Southeast Asia forward by creating economic empowerment for everyone.
At Grab, we understand the challenges faced by micro, small, and medium enterprises in the region. Marketing budgets are often limited, and traditional advertising models can be a risky investment, with costs incurred regardless of tangible results.
That's why we pioneered CPO – the ultimate performance-based advertising solution that aligns our interests with those of our merchant partners.
With CPO, merchants only pay when their ads directly contribute to generating an order. This innovative pricing model de-risks their marketing investments, allowing them to allocate resources more efficiently and focus on growth.
By removing the guesswork and uncertainty associated with traditional advertising models, we empower MSMEs to confidently promote their businesses and reach new customers.
Whether it’s for a 4am airport drop-off or a late-night ride home after dinner with friends, Grab’s got you covered!
Experience convenience and reliability like never before with Grab’s refreshed Advanced Booking feature 🎉
Try it out today and make every journey seamless. #MovingSoutheastAsiaForward
