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Abhinav Sharma

Digital - Analytics - e-commerce

Professional Background

Abhinav Sharma is a seasoned professional with a rich background in analytics and data science. Throughout his career, he has focused on multiple crucial areas such as pricing, promotion effectiveness, customer segmentation and profiling, buyer experience, marketing and business performance, seller standards, fraud analytics, and web analytics. Abhinav's extensive expertise enables him to develop statistical models for various analytical methods, including classification, regression, time-series analysis, and optimization. His contributions span several domains including e-commerce, consumer packaged goods (CPG), and telecommunications, where he has made significant impacts through data-driven decision-making.

In his current role as a Marketing Science Partner at Facebook, Abhinav leverages his analytical skills to drive marketing strategies that are not only data-informed but also highly impactful for business performance. Before joining Facebook, he excelled in various leadership roles, including serving as the Head of Pricing for Southeast Asia at Lazada Group, where he oversaw pricing strategies across multiple markets, contributing to the company’s growth in a highly competitive landscape.

Abhinav's previous experience at eBay as the Sr. Manager of Business Analytics further honed his skills, allowing him to spearhead initiatives that improved the company's decision-making processes through advanced analytics. His journey at Flipkart, where he initially started as a Manager in Customer & Marketing Analytics and rose to the position of Analytics Manager, is a testament to his dedication and prowess in employing analytical methods to enhance operational efficiency and customer experience.

In addition to his roles at some of the most well-known organizations in the industry, he also held positions at Capgemini, Analytics Quotient, and S Tel Pvt. Ltd., where he developed a profound understanding of consumer analytics and product management. His work at these companies solidified his ability to deliver actionable insights, making him a valuable asset in any analytical environment.

Education and Achievements

Abhinav pursued his Master of Business Administration (MBA) from the prestigious Indian Institute of Management, Lucknow, where he laid the groundwork for his analytical acumen and business strategy perspective. Prior to that, he earned a Bachelor of Technology (B.Tech) degree in Electronics and Communications Engineering with First-Class Honours from Uttar Pradesh Technical University. His educational background has equipped him with the necessary technical foundation and strategic thinking skills that have propelled his career in analytics.

During his time at the Indian Institute of Management, Lucknow, Abhinav honed his leadership and managerial skills while actively engaging in projects that required a blend of analytical skills and business strategy. He also excelled academically during his formative years at Guru Tegh Bahadur Public School, where he focused on Mathematics and Science, subjects that continue to underpin his analytical thinking today.

Technical Skills

Abhinav's technical skill set is broad and covers a range of essential tools and programming languages crucial for analytics and data science. He is proficient in SQL, Hive, and R, which are integral for data manipulation and analysis. His expertise in statistical modeling allows him to draw meaningful insights from complex datasets.

In addition, Abhinav is skilled in Omniture-site catalyst, Qlikview, and Tableau, which he utilizes for advanced data visualization and reporting. These skills empower him to translate analytical findings into actionable business strategies that drive growth and efficiency.

Notable Achievements

Throughout his accomplished career, Abhinav has consistently delivered exceptional results, driving his teams and organizations towards greater success through data-driven insights and strategies. His pivotal role at Lazada Group was instrumental in establishing effective pricing strategies across Southeast Asia, contributing to a significant increase in sales and market share.

His efforts at eBay in business analytics not only refined their operational efficiencies but also enhanced customer satisfaction through improved service delivery based on analytical insights. At Flipkart, he played a critical role in enhancing customer forecasting capabilities and marketing effectiveness, which propelled the company’s growth trajectory in a competitive e-commerce environment.

Abhinav’s comprehensive knowledge and hands-on experience in various aspects of analytics make him a sought-after expert in the field. His commitment to leveraging data for strategic decision-making positions him as a leading figure in the analytics and data science community, contributing significantly to the sectors in which he operates.

Related Questions

How did Abhinav Sharma develop his expertise in analytics across different industries?
What are some key projects that Abhinav Sharma led during his time at Lazada Group?
How has Abhinav Sharma's education at the Indian Institute of Management, Lucknow influenced his career in data science?
What specific statistical models does Abhinav Sharma prefer to use in his analyses?
How did Abhinav Sharma contribute to improving customer experience at eBay?
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How has Abhinav Sharma's work impacted marketing performance at Facebook?
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Abhinav Sharma
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Location

Singapore