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Abhynay Kamalakar
CEO & Co-Founder at WinkLeads Inc
Abhynay Kamalakar is the CEO and Co-founder of WinkLeads Inc., a company based in Hyderabad, Telangana, India.1 He is a passionate adtech professional with over 16 years of experience in the digital marketing and advertising industry.1
Professional Background
Abhynay specializes in several areas of digital marketing:
- OTT/CTV advertising
- Video and display advertising
- Search arbitrage
- Performance marketing
- Programmatic advertising
- Media buying
He has a strong background in digital strategy, ad operations, yield optimization, publisher operations, business development, and media buying.1
Career History
Before co-founding WinkLeads, Abhynay held several notable positions:
- COO & Business Head at WinkLeads
- Co-Founder & COO at ADVIVIFY
- Senior Vice President - Programmatic at Adsiduous Media
- Director - Ad Management at ClearPier
- Publisher Operations Account Manager at PubMatic
- Associate - Ad Operations at United Online
Education
Abhynay's educational background includes:
- Master's Degree in PGDBM from Narsee Monjee Institute of Management Studies
- Bachelor of Commerce (B.Com Honours) in Accounting and Finance from Loyola Academy, Hyderabad (2005-2008)1
Skills and Expertise
Abhynay is skilled in various aspects of digital advertising, including:
- Media buying and planning
- Campaign management
- Inventory forecasting
- Ad serving and video mediation platforms
- SSPs, DSPs, and Ad Exchanges
- Open RTB Integrations
- Performance Marketing
- Technical aspects of advertising operations (CPM, CPA, CPC, CPI, CPL, Native, CTV)
He is also Google Ads Display & Video Certified, having received this certification in August 2021.1
Highlights
DMEXCO is around the corner, and as usual we are thrilled and can't wait to be there, I will be pleased to meet old and new friends during 18-19 September and explore new ideas and exciting opportunities together. Feel free to reach out via email at [email protected] or send me a DM on LinkedIn to set up a time to chat, See you there! #DMEXCO2024 #DMEXCO #Programmatic #ProgrammaticAdvertising #AdTech #rtb #ctv #video #searcharb
DMEXCO is around the corner, and as usual we are thrilled and can't wait to be there, I will be pleased to meet old and new friends during 18-19 September in Cologne, Germany! Let’s meet and discuss about potential partnership! See you there! #dmexco2024 #partners #adtech #meet #advertising #inapp #rtb #ctv #display #searcharb #contentarb #winkleads #video
