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Abigail McBride

VP Strategy, Global Category at PlatformGSK

Abigail McBride serves as the Vice President of Strategy for Global Category at Publicis Groupe. In this role, she is responsible for developing and implementing strategic initiatives that enhance the company's global category management and drive growth across its various business units. Her leadership is pivotal in aligning Publicis Groupe's strategic objectives with market demands and client needs.

Before her current position, McBride has held various roles within Publicis Groupe, contributing to her extensive experience in marketing and strategy. Her background includes significant expertise in managing complex projects and fostering cross-functional collaboration, which are essential skills in her current role.

Her professional journey reflects a commitment to innovation and excellence in the advertising and marketing industry, making her a key player in shaping the strategic direction of Publicis Groupe on a global scale.

Highlights

Jan 1 · ncat.edu
Employee Directory | North Carolina A&T State University
Talent Engagement &Inclusion Quarterly
Jan 1 · taboracademy.org
Meet the Team - Tabor Academy - Independent Boarding & ...
Talent Engagement &Inclusion Quarterly ...

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Abigail McBride
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Location

United States