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Abigail Russell

Content Director: Partnerships & Sponsorship at Wavemaker UK

Abigail Russell is the Head of Partnerships at Pitch Marketing Group, a role she recently assumed in early 2024.1 Prior to this, she held the position of Partnerships and Sponsorships Director at Wavemaker UK, where she led award-winning campaigns for clients such as evian, Booking.com, Colgate, William Hill, and Campari.1

In her role at Wavemaker UK, Russell oversaw significant projects, including a campaign for Colgate that highlighted barriers to dental care faced by homeless people.2 She expressed enthusiasm for joining Pitch Marketing Group, stating her ambition to deliver creative, modern, and effective sponsorship strategies and activations.1

Russell's expertise lies in sports sponsorship, and she noted the increasing awareness of the benefits of investing in women's sport, as well as the adoption of AI leading to deeper fan engagement.1 Her appointment at Pitch Marketing Group is part of the agency's growth acceleration strategy for 2024, following its transition to a 100% employee-owned business and new client acquisitions in 2023.1

Highlights

Apr 24 · linkedin

Brilliant afternoon spent judging the SportsPro Ignition Innovation Final. I had the pleasure of being pitched to by some truly epic startups, along with getting to hear the opinions of some of the smartest people in sports tech 🙌🏼.

Congratulations to all the finalists who left me feeling super excited about the future of the industry and for constantly pushing the boundaries within sport 👏.

TRICKSHOT SportsVision Snapscreen Australia VRTL ReSpo.Vision Factoreal Greenfish Cogny

Carolina Chiappero David Peacock James Williams Kelvin Watt Magnus Svensson Melissa Payne Samir Beg Ceric Dave Smith

Related Questions

What are some of the award-winning campaigns Abigail Russell led at Mindshare and Wavemaker?
How does Abigail Russell plan to leverage creativity in sponsorship strategies at Pitch Marketing Group?
What impact has Abigail Russell made since joining Pitch Marketing Group?
What are Abigail Russell's views on the role of women's sports in sponsorship strategies?
How does Abigail Russell incorporate AI and immersive technologies into her sponsorship strategies?
Abigail Russell
Abigail Russell, photo 1
Abigail Russell, photo 2
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Location

London, England, United Kingdom