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Abraham Lieberman
CEO @ Clicks Talent / Self-Proclaimed TikTok Expert
Professional Background
Abraham (AB) Lieberman is an innovative entrepreneur and the CEO and Founder of Clicks Talent, a rapidly growing influencer management agency. With a remarkable career that began in 2017, AB has positioned himself at the forefront of influencer representation and marketing in the digital space. As an early adopter of TikTok, AB was among the first to recognize the platform's potential, initially working with creatives known as Musers. His firsthand experience and deep understanding of social media dynamics have cemented his reputation as an expert in the industry.
At Clicks Talent, AB oversees a vast roster of talent, representing over 75 TikTok and Instagram influencers exclusively, boasting a staggering total of more than 45,000,000 followers. Additionally, he manages more than 450 influencers on a non-exclusive basis, highlighting his expansive reach and significant impact within the influencer marketing landscape. One of his notable clients includes @WianMagic, an influencer with an impressive following of 12 million.
Under AB's leadership, Clicks Talent has collaborated with high-profile brands such as Google, Sony Pictures, Cheetos, and Pepsi, leveraging influencer partnerships to enhance brand visibility and connect with audiences effectively. His keen insight into human psychology and body language, honed over seven years of independent study, allows him to deliver unparalleled experiences to both clients and employees.
AB’s commitment to building relationships is the cornerstone of his business approach. He actively seeks opportunities for networking and collaboration, valuing interpersonal connections as crucial to the success of Clicks Talent. His open-door policy guarantees that he is accessible to anyone interested in exploring opportunities within the influencer space.
Education and Achievements
Abraham Lieberman began his educational journey at Horev, where he studied Biochemistry and earned his High School Diploma. He further pursued higher education at IDC Herzliya, where he studied Business Administration and Management. Although he left university after just two weeks to embark on his entrepreneurial journey, the foundational knowledge gained during his time in academia significantly influenced his business acumen and management strategy.
In addition to his role at Clicks Talent, AB has diverse experiences that enrich his qualifications. He has worked as an Event Promoter for Joy Records, where he honed his skills in event marketing and promotion. His dedication to service is also evident from his previous position as a Senior Munitions Specialist for the Israel Defense Forces, reflecting his leadership capabilities and commitment to teamwork. Furthermore, he was the CEO of his own venture, AB's Waitering Services, prior to establishing Clicks Talent.
AB has not only embraced the fast-evolving influencer marketing world but has also become a driving force within it, continually pushing the boundaries of what is possible in audience engagement and content creation.
Achievements
- Founder of Clicks Talent: Established an influential agency within just a short time frame, creating a notable impact in the influencer marketing industry and representing a large number of influencers across multiple platforms.
- Influencer Management: Cultivated a following of over 45 million across his exclusive influencer roster, showcasing his capability to attract top-tier talent and forge strategic partnerships with leading brands.
- Brand Partnerships: Successfully facilitated collaborations between his influencers and major brands like Google, Sony Pictures, Pepsi, and more, enhancing brand outreach through influencer engagement.
- Expertise in Human Psychology: Leveraged an in-depth understanding of human psychology and body language to optimize client interactions and deliver exceptional service.
In summary, Abraham (AB) Lieberman is a dynamic leader in the influencer marketing field, revered for his strategic vision and personalized approach to influencer management. His journey from early TikTok collaborations to founding a successful agency has established him as a key player in the industry. AB is not just a businessman; he's a relationship builder and a passionate connector, committed to innovating and enhancing the influencer marketing landscape every day.
Highlights
Clicks Talent is expanding!!!
With the recent hires of Berse Karakulak Canözler and Alina Kotliarova , Katja Hartog's future relocation to Amsterdam, and Sapir Tori's launch today of Zano , it was time we upgraded to newer and better offices.
Excited for this new chapter!
#teamclicks #influencer #celebrity #expansion
The #1 mistake brands make:
Hiring multiple agencies to work on one project.
This approach only causes confusion and issues.
Let me give you a scenario:
We're working on a project where a client hired us and another agency.
We reach out to an influencer who we think is a great fit for the project.
We give them a quote, make them an offer, and confirm all the details.
Then, out of nowhere, we get a confused call from the influencer saying they were contacted by a different agency for the same project.
Now, the influencer is confused and unsure. And wants to back out.
Because of this double booking, it makes the entire interaction look unprofessional and like a scam.
This is a problem.
We have a massive network of influencers we work with, but even one negative experience can be damaging for our reputation as an agency.
This mix-up also hurts the other agency AND the brand.
You don't need this chaos and overcomplication in your campaigns.
If you want to keep it simple, efficient, and effective, my advice is to hire ONE agency per project.
What's your experience with managing multiple agencies? Have you faced similar challenges?
