Sign In

Ada Pally

Growth Strategy | Analytics & Attribution | Performance Marketing | B2B SaaS | DTC | B2C | Brand Builder | Culture Creator | Servant Leader

Ada Pally is a marketing professional currently serving as the Vice President of Marketing at Northbeam, based in Salt Lake City, Utah.124

Professional Background

Current Role:

  • VP of Marketing at Northbeam (joined in 2024)34
  • Located in Salt Lake City, Utah1

Previous Experience:

  • Management Consultant and Interim CMO (2008 - Present)
  • Management Consultant at VoterFeed (December 2020 - Present)
  • Management Consultant at Dealpath (November 2022 - Present)1

Professional Certifications

Ada holds several professional marketing certifications, including:

  • Marin Software Certified
  • Google Advanced Display Ads Certified
  • Bing Ads Accredited Professional
  • Google AdWords Professional (issued October 2010)1

Professional Expertise

She is known for her unique skillset in performance marketing and her ability to communicate business outcomes effectively to executive leadership.1 Recently, she has been involved in discussions about digital marketing measurement, particularly focusing on emerging challenges in the field.2

Career Highlights

  • Recognized for her expertise in digital marketing
  • Has experience across various organizations including Northbeam, Dealpath, and Grammarly
  • Actively engaged in marketing leadership and consulting roles1

Highlights

Jun 28 · artemiscanada.com
Artemis Update- June 2024

Related Questions

What are Ada Pally's key achievements at Northbeam?
How did Ada Pally transition from consulting to marketing leadership?
What specific strategies has Ada Pally implemented at Northbeam?
What are some common measurement mistakes Ada Pally discusses?
How does Ada Pally approach performance marketing?
Ada Pally
Ada Pally, photo 1
Ada Pally, photo 2
Add to my network

Location

Salt Lake City, Utah, United States