Suggestions
Adam Cartlidge
Senior Director of Customer Acquisition at Farfetch - Marketing Week Top100 2020 - mMBA in Brand Management
Adam Cartlidge is a seasoned Digital Marketing Leader with a proven track record of success in multi-channel brand strategy, consumer engagement, and retention through digital technology and marketing excellence. With extensive experience across various companies, including online pureplays, unicorns, FTSE50, and global marketplaces, Adam has showcased his expertise in driving growth and profitability over the last 12 years.
He is recognized for his role in leading digital transformation projects, developing and implementing senior-level strategies in e-commerce and marketing, resulting in remarkable improvements in market share, sales, and EBITDA. Adam's competitive and innovative nature, coupled with a focus on agile development and team empowerment, has been pivotal in his achievements. He values actionable data, collaborative thinking, and a future-fit work ethic as catalysts for success.
Adam Cartlidge holds a wealth of education, including a Diploma in Digital Marketing from IDM, a Mini MBA in Brand Management from Marketing Week Mini MBA with Mark Ritson, and a BA (Hons) in Marketing from Staffordshire University.
Throughout his career, Adam has held prominent positions in renowned organizations, such as Senior Director of Customer Acquisition at Farfetch, Marketing Director at THG Ingenuity, Marketing Director at Myprotein at THG, Head of Digital Marketing at Dixons Carphone, and various online marketing roles at Phones4u. His diverse experience across these reputable companies underscores his expertise and adaptability in the digital marketing landscape.
Highlights
I'd seen & heard a number of people reference the 'Elements of AI' online course from the University of Helsinki, including groups of knowledgeable peers, and the excellent 'The Rundown AI' newsletter.
The online course is completely free, can take up to 6 weeks complete, and is by far one of the best introductions to AI courses I have come across. As a word of warning, its not just read & complete, you have to answer open & closed questions throughout, as it goes through the foundations & origins of AI, where we are today, and where the future could go. I must admit, in the detailed section of a selection of technical models, my brain was hurting.
In summary, great course, and recommend anybody looking for an initial footing in AI application to do the course. Find more about the course here https://lnkd.in/ewysKQ35
#AIcourse #alwayslearning

“Love Can Be Your Super Power” goes the soundtrack. The excitement of Holiday Season is now in full swing at FARFETCH, with this fantastic campaign from the wonderful planning, creative & media teams, hitting screens around the world.
https://lnkd.in/ehDvC8jU #farfetch #marketingcampaign #holidayseason #brandbuilding
