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Adam Holtby

Adam Holtby is a Principal Analyst at Omdia, specializing in workplace transformation and the future of work.13 He is an experienced enterprise technology analyst and IT practitioner professional based in Kingston upon Hull, England.1

Holtby's research focuses on understanding how work evolves in response to changing employee demands and business transformation priorities.3 He provides insights on topics including hybrid working, employee experience, productivity, service management, and business mobility.3

With over 13 years of experience at Omdia (formerly Ovum), Holtby has held positions including Senior Analyst and Principal Analyst.1 He has a strong background in enterprise technology, particularly in enterprise mobility, collaboration, and service management solutions.1

Holtby holds several certifications, including ITIL Foundation, Service Desk Analyst Certification, and various Microsoft certifications.1 He also has a Higher National Certificate (HNC) in Psychology from The Open University.1

Recently, Holtby has been contributing insights on how AI is impacting workplace corporate culture.2 He is also involved in Omdia's research on generative AI for workplace transformation.3

Highlights

Jan 4 · twitter

Is #AI the key to transforming organizational culture? I lent some perspectives in this @Forbes article on how AI is reshaping the workplace by enhancing trust, collaboration, and employee engagement. https://t.co/YMkxNrCZL5 #FutureOfWork #AI #WorkplaceCulture @OmdiaHQ https://t.co/zJ5Vv3KUIZ

Is #AI the key to transforming organizational culture? I lent some perspectives in this @Forbes arti
May 23 · linkedin

Our latest research piece (free) focuses on the recently announced Meta and Zoom Workplace announcement.

#Meta recently announced the discontinuation of its Workplace enterprise social platform. #Zoom has been positioned as the sole preferred migration partner for Meta’s install base of around 7 million users. Zoom will provide migration tools for an easier transition to its platform and additional implementation services at no extra cost. This presents an ideal opportunity for Zoom to implement a “land and expand” strategy within Meta accounts and promote Zoom’s workplace solution for #UCaaS, #collaboration, #CustomerEngagement, and #EmployeeEngagement

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Adam Holtby
Adam Holtby, photo 1
Adam Holtby, photo 2
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