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Adam Jackson

Adam Jackson is the Brand Director at PepsiCo for Fast Twitch.1 In 2023, he was involved in the launch of Gatorade’s new athletic energy drink, Fast Twitch, during Super Bowl media week.1 Jackson's LinkedIn profile username is adamtjackson.2

Jackson was the Director of Gatorade Portfolio Marketing Strategy.2 He aimed to use the Gatorade portfolio to boost the brand's and cultural impact.2

To promote Fast Twitch with a limited budget, Jackson and his team tapped NFL icon DK Metcalf to create a viral moment.1 They filmed Metcalf making a seemingly impossible catch, which sparked debate on social media about its authenticity.1 The NFL even requested Metcalf to take a drug test because of the video.1 The campaign was designed to appear organic and highlight Metcalf's natural athletic abilities.1 The video received over 315 million views, 15.8 million engagements, and 200 earned media placements.1

Highlights

May 9 · youtube.com
Diablo 4 Developer Interview With Adam Jackson and Joe Piepiora
Diablo 4 Developer Interview With Adam Jackson and Joe Piepiora
Apr 20 · AdAge.com
How marketers prepared for 4/20 weed holiday - AdAge.com
How marketers prepared for 4/20 weed holiday - AdAge.com
May 5 · Bitcoin News
Medici LA 22: Report Investigates a Secret, Invitation-Only Crypto ... - Bitcoin News
Medici LA 22: Report Investigates a Secret, Invitation-Only Crypto ... - Bitcoin News

Related Questions

What is Adam Jackson's role at PepsiCo?
How did Adam Jackson contribute to the launch of Gatorade's Fast Twitch energy drink?
What was the impact of the DK Metcalf viral video on Fast Twitch's social media presence?
How did Adam Jackson's team achieve such high engagement with the Fast Twitch video?
What other projects has Adam Jackson worked on at PepsiCo?
Adam Jackson
Adam Jackson, photo 1
Adam Jackson, photo 2
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Location

Greater Chicago Area