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Adam Kasper

Digital marketer and innovator helping today’s brands pave the future

Adam Kasper is a highly accomplished leader in the digital and media industry, known for driving growth and positive transformation within organizations through innovative strategies and data-driven decision-making.

With a background in English Language and Literature from the University of Rochester and further education in Business Administration and Management, Adam has honed his expertise in managing operational excellence.

Adam's professional journey includes roles such as EVP, Managing Director at iProspect where he significantly increased revenue and scope for key clients, achieving a 3x revenue improvement and Global Agency of Record status.

As the Chief Media Officer at Havas, Adam led strategic media investments and partnerships, resulting in a remarkable 16% cost savings for clients, showcasing his ability to drive impactful outcomes.

Throughout his career, Adam held significant positions at various organizations including VP, Client Strategy at PMG, Advisory Board Member at OpenMessage, Chief Media Officer at Havas, and VP/Media Director at Allen & Gerritsen, building a rich and diverse professional portfolio.

Adam's expertise lies in constructing high-performing teams, nurturing networks, leveraging consumer and marketing data, and optimizing channel decision-making to achieve revenue growth and business success.

Highlights

Apr 18 · Campaign US
Movers & Shakers: Lay's, Warner Bros. Discovery, NotCo, Accenture Song and more - Campaign US
Movers & Shakers: Lay's, Warner Bros. Discovery, NotCo, Accenture Song and more - Campaign US
Apr 11 · Campaign US
Agency Performance Review 2023: IProspect North America - Campaign US
Agency Performance Review 2023: IProspect North America - Campaign US
Adam Kasper
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Location

Boston, Massachusetts, United States