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Adam J. Kerpelman

Former Marketing & Content Exec | Lecturer @ UVA McIntire | Founder @ Marketing Machine | Serial Entrepreneur, Technologist, Storyteller, Lawyer, AI Optimist, Chaotic Good Rogue, DAO Member | Psst..Get Our Newsletter 👇

Adam Kerpelman is a Faculty Lecturer at the University of Virginia's McIntire School of Commerce, where he teaches courses on entrepreneurship and generative AI. He began this role in August 2023 and is actively involved in educating students about the fundamentals of entrepreneurship through his course ENTP 1010, "Intro to Entrepreneurship" .12

Professional Background

Kerpelman has a diverse background that spans nearly two decades as an entrepreneur, technologist, and marketing leader. He has founded and led various companies in fields such as digital marketing, content creation, telehealth, legal technology, and big data. Notably, he coined the term "marketing engineer" to describe professionals focused on data-driven marketing strategies .23 His previous roles include serving as Chief Marketing Officer at Mission Control and Vice President of Marketing at Dun & Bradstreet .13

Education

  • J.D. in Tech and Entertainment Law from Southwestern Law School.
  • B.A. in Philosophy (Aesthetics) from the University of Virginia.
  • M.F.A. (incomplete) in Directing from California Institute of the Arts .23

Research Interests

Kerpelman's research focuses on several contemporary topics including:

  • The impact of artificial intelligence on mass media.
  • Marketing strategies.
  • Decentralized governance and collaboration.
  • Intellectual property issues .23

Contributions and Achievements

He has been recognized for his innovative work in media and marketing, having created the world's first transmedia web series and participated in numerous hackathons and pitch competitions. His expertise also extends to advising decentralized organizations related to blockchain technology .23

In summary, Adam Kerpelman is a multifaceted professional whose extensive experience in entrepreneurship and marketing complements his academic role at UVA McIntire School of Commerce.

Highlights

Dec 19 · louslist.org
Schedule of Classes for the McIntire School of Commerce - Fall 2024
Adam Kerpelman
Adam Kerpelman

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Adam J. Kerpelman
Adam J. Kerpelman, photo 1
Adam J. Kerpelman, photo 2
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Location

Charlottesville, Virginia, United States