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Adam Louras

Venture Partner at MERCENARY; Brand Creator, CPG Investor, Operations & E-Commerce Strategist, Entrepreneur, Founder

Adam J. Louras is a founder, serial entrepreneur, and strategic advisor with over 20 years of experience in product formulation, commercialization, and business development. He is currently a Venture Partner at Gambit Labs and has held various roles that emphasize his expertise in the beverage and consumer products industries. Louras has been involved in creating and building innovative brands and products throughout his career.

He is also associated with a company called Mercenary, where he contributes his insights and expertise in product development and market strategy. Louras has a background in education from Northwestern University's Kellogg School of Management, which complements his extensive professional experience in the field.123

Highlights

Dec 18 · linkedin

It's a big day for Drink Barcode™. We started the morning by launching at H-E-B in Texas, and then we were surprised by a Product of the Year win from Food and Beverage Magazine. LET'S GO!

Mubarak Malik Mac McAvoy Ryan Lewendon Jacob Timony Joey Murray

Dec 7 · linkedin

Reformulation can dramatically increase your velocities by improving retention, enabling price reductions, and enticing consumers with new innovation.

If done correctly, it can also simplify your business operations and supply chain with standardization of ingredients and improved shelf-life.

An excellent article on why brands reformulate their products after receiving market feedback just came out from Modern Retail. BEHAVE, Ghia, and Cabi were all featured!

We at Mercenary have experienced all of the same insights noted in the article and have been helping many of our brands achieve these improved results this year and into 2024.

Jacob Timony Joey Murray MERCENARY

https://lnkd.in/gfiCZK3J.

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Adam Louras
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Location

Los Angeles, California, United States