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Adam Matheson

AVP, Membership & Audience Insights at Royal Ontario Museum

Adam Matheson is an experienced data-driven arts marketing professional with a Bachelor of Arts (BA) in Marketing/Marketing Management from Edinburgh Napier University.

Adam has held various key roles in prestigious organizations such as Royal Ontario Museum, Toronto Symphony Orchestra, Centennial College, Factory Theatre, The Audience Business, Pooka, and Japan Exchange and Teaching Programme (JET).

With a proven track record, Adam has excelled in developing, implementing, and analyzing marketing and development campaigns that consistently surpass audience and revenue targets.

Adam Matheson's expertise lies in membership and audience insights, marketing strategy, audience development, project management, and research assistance.

As a former Director of Marketing, AVP of Membership & Audience Insights, and Senior Marketing Manager, Adam has showcased strong leadership and strategic marketing skills.

Adam has also contributed to the academic realm as a part-time Professor at Centennial College, imparting knowledge and expertise in arts marketing to aspiring students.

Adam Matheson's diverse professional background, spanning from arts organizations to educational institutions, highlights his versatility and adaptability in different work environments.

Through roles like Director of Marketing and Development, Marketing & Audience Development Manager, Project Associate, and Research Assistant, Adam has acquired a wide range of skills and experiences in the arts and marketing industry.

Adam's international experience as an Assistant Language Teacher in the Japan Exchange and Teaching Programme demonstrates his global perspective and cross-cultural communication abilities.

In summary, Adam Matheson is a seasoned arts marketing professional with a wealth of experience and a strong commitment to driving successful marketing and development initiatives for various organizations.

Adam Matheson
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Location

Greater Toronto Area, Canada