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Adam Mayer

SVP of Monetization at Chess.com

Adam Mayer is the SVP of Monetization at Chess.com, a position he has held since September 2021.1 He is a media and technology executive with over 20 years of experience, specializing in areas such as customer acquisition, retention, and CRM.1

Prior to joining Chess.com, Mayer held several notable positions:

  1. Senior Vice President of Marketing for WWE Network at WWE (2017-2021)1
  2. Vice President & General Manager of IntelligentHome at Time Warner Cable (2006-2016)1
  3. Director of Strategy and Business Development at Scientific Atlanta (2004-2006)1

Mayer has a strong background in building and managing digital businesses. At WWE, he was responsible for marketing and growth of the WWE Network, a subscription-based digital video streaming service.1 At Time Warner Cable, he built a multi-million dollar smart home business from scratch, managing a cross-functional team and overseeing various aspects of the business.1

His expertise in monetization strategies has been recognized in the industry. At Chess.com, Mayer has played a crucial role in increasing ad revenue, implementing innovative strategies such as rewarded video ads in web environments, which resulted in significantly higher CPMs compared to traditional video ads.2

Mayer holds an MBA from Harvard Business School.1 He has been recognized as one of Atlanta's 40 Under 40 Up and Comers by the Atlanta Business Chronicle and as one of the 40 Under 40 Movers and Shakers in the Cable Industry by Multichannel News.1

Highlights

How to Build a Strong Subscription Business While Maintaining a ...
Sep 17 · chess.com
Adam Mayer (amayer75) - Chess Profile
Adam Mayer (amayer75) - Chess Profile

Related Questions

What strategies has Adam Mayer implemented to boost Chess.com's premium subscriptions?
How did Adam Mayer transition from real estate to leading monetization at Chess.com?
What are some key challenges Adam Mayer has faced in his role at Chess.com?
How does Adam Mayer balance free and premium offerings at Chess.com?
What lessons has Adam Mayer learned from his experience in subscription growth?
Adam Mayer
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Location

New York City Metropolitan Area