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Adam Mohamed

Head of Brand Concept at Banana Republic

Adam Mohamed is a seasoned brand-builder, creative strategist, and white-space-developer with a strong background in leading brand concept and storytelling, particularly for the renowned Banana Republic brand.

Adam's educational journey includes studying an Advanced Regents Diploma with a focus on Mathematics Research at BHS and a Bachelor of Science in Management from Syracuse University.

With an extensive professional history, Adam has held key roles at Banana Republic, such as Head of Brand Concept, Head of Trend & Concept Design, Product Marketing & Development Lead at Project New Roots (Gap Inc's Innovation Venture), Senior Manager in Trend & Concept Design, as well as various positions in product management and development.

Prior to his time at Banana Republic, Adam gained valuable experience at Macy's, where he worked as an Assistant Product Manager in the Apparel division and also as a Product Development & Buying Intern handling Apparel and Jewelry.

Adam Mohamed
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Location

San Francisco, California, United States