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Adam Molson
VP, Rental Communities and Sustainability
Adam Molson is a visionary leader driving the growth of Daniels Gateway Rental Communities, focused on creating quality and environmentally responsible living spaces with a strong emphasis on social integration and community reinvestment.
With a Master's Degree in City/Urban, Community and Regional Planning and a Bachelor's Degree in Urban Studies/Affairs from the University of Toronto, Molson brings a solid educational background to his endeavors.
Having held key positions at The Daniels Corporation, including Vice President of Rental Communities and Sustainability, Director of Project Implementation, and various managerial roles, Molson has a wealth of experience in real estate development and sustainability initiatives.
His primary objective is to lead his team towards the decarbonization of buildings and to foster a culture where residents 'Love Where They Live'.
Highlights
This Friday marks one year since we launched our Decarbonization Roadmap ( https://lnkd.in/g9qn3rJd ), our action plan for reducing the emissions generated by the homes we build. Our journey started after we produced the bottom graphic as we worked to answer the question, how are we doing right now when it comes to carbon emissions. The answer: not that great! To me, this chart was both an indictment, and an opportunity.
Seeing the huge variance in emissions was a gut punch. The fact that some of our latest communities could slip through the patchwork of jurisdictional requirements and rating systems to emit 3.5 times as much carbon per square meter as our top performers was shocking. It was clear we needed to do better.
Fortunately, this data also made it obvious what the first step should be. All these projects were financially viable, so with immediate effect we committed to using the lowest emitting project as the minimum level of performance wherever we build, regardless of any municipal, partner or other requirements. This commitment would be the starting point for an internal strategy to guide our efforts across our entire portfolio.
When it came to developing our Roadmap, we established a number of key guiding and mutually reinforcing principles:
1. Sustainable Housing Must be Attainable We felt very strongly that our approach must be grounded in delivering solutions that cost the same or less than equivalent market housing. As we all know, we’re amid a housing affordability crisis and if we truly want to deliver low carbon housing at scale then we cannot risk our ability to progress by getting dragged into debates about environment vs affordability. If we can deliver a low carbon home that costs the same or less to own and operate, while also serving as a better-quality living environment and financial asset, then who says no?
2. Ambitious but Actionable Targets We could not get lost in the end goal, which is of course a net zero future. What we needed to focus on is reducing emissions as much as we can right now, while satisfying principle 1.
3. Drive Value through Scale and Consistency We had to leverage our position and scale as one of the largest developers in the most active real estate market in the continent to maximize our ability to deliver on principles 1 and 2. By consolidating our approach into a standard toolkit with quantifiable targets that are communicated at the project outset, we can maximize our emissions reductions through the deployment of a rigorous data-driven approach that drives value across our business.
We’ve gone public with our strategy in the most transparent way possible, with a goal to educate our stakeholders and to publish our data to build trust and hold ourselves accountable while bringing the rest of our industry along with us. So, look for our upcoming 2023 Impact Report where we will be reporting on progress under our Roadmap for the first time.
I’m very excited to share that today The Daniels Corporation is launching our newest rental community with our good partners and dear friends Choice Properties. Located right next to the Mount Pleasant GO Station in Brampton, Uniti brings to life Choice and Daniels’ vision for people centred homes and communities. We believe that done right, new multi-unit condos and rental apartments are homes that provide opportunities for people to grow personally, economically and as a community.
Uniti is the embodiment of what we want to contribute to our society on a number of levels. On an environmental level, this is Choice and Daniels’ first community that utilizes geoexchange energy. Working with Diverso Energy, we’re utilizing this technology to deliver a building that can be heated and cooled without having to burn fossil fuels. Our experience on this project has given us the confidence to commit much more aggressively on deploying geoexchange on most of our upcoming projects, in line with our Decarbonization Roadmap here: https://t.ly/GuDXt.
On the community front, we always look to how we can leverage our developments to maximize the opportunities that we can provide for others to support their personal growth. At Uniti, this includes our Local Art program, where we set aside a dedicated budget for commissioning pieces from local emerging and mid-career artists and support them in their livelihood. We’ll also be launching our first residential Artist in Residence program, where we are partnering with BlackNorth Initiative to provide a live in opportunity for a black identifying artist to work collaboratively with the community and residents of Uniti.
We’re also very focussed on how Uniti can provide new opportunities for physically and financially accessible homes. To that end, we’ve worked with the Rick Hansen Foundation for our first RHF Gold Certified residence. We’re very proud of this and this will be the first of many RHF Certified projects to come. Uniti also includes a number of Daniels' Accessibility Designed Program (ADP) suites that go beyond the requirements of the building code to deliver truly accessible apartments.
To promote financial accessibility, we’re proud to be working with the Region of Peel and Canada Mortgage and Housing Corporation (CMHC) Société canadienne d'hypothèques et de logement(SCHL) to include two programs in the project that provide for a number of more affordably priced suites.
All of these initiatives and more come together at Uniti to result in a new building that we believe is truly contributing to a healthy, people centred growth of the Mount Pleasant community Brampton.
Please check us out at www.liveatuniti.ca
https://lnkd.in/gTf5PuXu
Special thanks to the project team that made this happen. Everyone at Choice and Daniels, plus CORE Architects Entuitive The HIDI Group Trace Engineering Johnson Chou NAK Design Strategies EQ Building Performance Inc Metergy Solutions Inc. Fabian Papa
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