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Adam Paul

Executive Director, Media Alliances

Adam Paul is a seasoned professional with over two decades of experience in the TV advertising ecosystem, specializing in data-driven activation, measurement, and identity for optimal advertising results.

His expertise lies in fostering strategic global partnerships with major TV publishers and premium video platforms, aiming to enhance advertising experiences through people-based, data-driven solutions in Advanced TV.

Adam has a rich educational background, having studied at the University of Colorado Boulder.

Throughout his career, he held various key positions at renowned organizations such as LiveRamp, Acxiom, HelloWorld, Inc., EXPO Communications, Inc., BoomBox, ID Society, Eyeblaster, and WorldNow, where he contributed significantly to the TV advertising industry.

With a track record of bridging the buy-side and sell-side elements, Adam Paul continues to drive innovation and demand in the evolving landscape of Advanced TV.

Highlights

Mar 17 · linkedin

Case study of one: I’m personally invested in the NCAA Division III Women’s Basketball Championship that’s being broadcast on CBS Sports right now (its a nail biter!!!) My wife Allison Paul played at NYU with current NYU Violets headcoach Meg Barber.

The game is being live streamed on the CBS Sports app, which I’ve downloaded on my LG TV. It’s an excellent broadcast…on par with CBS National/Linear.

The fact that I have the ability to watch something like this, on my couch, on the big screen (PS: while Alli is there cheering them on…) is amazing.

But equally impressive…the ads:

-Hilton - promoting their Peloton at almost every location (avid Peloton guy) -St. Lucia Tourism - we are actively planning a vacation -Icebreaker ski apparel - avid skier here and this looks like great gear…don’t see this ad on traditional TV -Ruggable.com - again, don’t see these ads on tv but I’m in the market for an outdoor rug Reese’s - because they are delicious

This is the real power of the new world we’re living in - unique and valuable content experiences with relevant, personalized ads.

It’s a wacky web of adtech that delivers this experience…well done Derek Nicol, Leo O'Connor, Travis Scoles, Dave Krenn, John Quinn and many more at Paramount.

#ctvadvertising #ctv #addressable #programmatic #ncaabasketball #womensbasketball

Mar 8 · linkedin

I consider myself quite lucky that I’ve had mostly female bosses in my career, it’s helped me in so many ways. Thank you, and happy International Women’s Day ladies:

Nicole Lombardo Allison Bodenmann Linda Centkowski Daphne Kwon Melissa Chyba Christine Grammier Kelsey Pullen Anne Acker

Much love!

#internationalwomensday2024 #equality #ladyboss

Adam Paul
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Location

New York, New York, United States