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Adam Rich

Content and Product -- Make Stuff People Love! Advisor, Mentor, and Consultant. Founder Thrillist.

Adam Rich is an accomplished entrepreneur, operator, and audience expert renowned for bringing joy to the masses. In 2004, he launched Thrillist, a digital lifestyle publication that evolved under his leadership into a global voice of a generation. Through Thrillist, Adam not only curated compelling content but also played a pivotal role in the launch of numerous successful businesses, spanning various sectors like hospitality and technology. With a keen understanding of consumer preferences, he now channels his operational skills into consulting for esteemed brands like Klarna, hims, Fi, and Retention.com, assisting them in crafting products that resonate with consumers. Furthermore, as a strategic advisor at Berkeley SkyDeck, he imparts his industry knowledge and guidance to aspiring entrepreneurs. Adam's educational background includes a Bachelor's degree in Fine and Studio Arts from the University of Pennsylvania. Throughout his career, he has held key roles at organizations such as Chameleon Collective, Berkeley SkyDeck, and of course, the various positions at Thrillist.

Highlights

Oct 25 · linkedin

My unified theory of content, with the medium being where people are consuming your stuff. Please enjoy!

As for what the numbers mean

  1. This is interloping content: it doesn’t belong where people are finding it. Non-native execution of an otherwise decent idea is not respecting where a person has chosen to digitally spend time. E.g. a block of text on an Instagram square. That isn't funny.

  2. Stuff that doesn’t need to be coming from you and feels random. Think Wendy's dragging Moon Pie, or whatever.

  3. These are ads and there’s a reason you spend to get them out there.

#content #growth #instagram

Adam Rich
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Location

Oakland, California, United States