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Adam Ritchie

Using PR to invent and transform / PRovoke Innovator 25

Adam Ritchie is a respected figure in the Public Relations industry, known for his innovative and non-traditional approaches. With a background in Public Communications from Syracuse University, Adam has founded and led award-winning PR agencies like Adam Ritchie Brand Direction. His work has been recognized by prestigious entities like PRWeek, PRovoke, PR News, and the American Business Awards for pushing boundaries, creativity, and excellence in the field.

Highlights

Jul 31 · linkedin

This all happened on the same day: California Pizza Kitchen made a mistake with an order, delivering only cheese and no mac to a customer who ordered its Mac 'N' Cheese. The customer complained, the restaurant didn't fix it and the customer made a video about their botched order. This customer is not a high-profile content creator, but their video started getting millions of views on TikTok: https://lnkd.in/dckN3PRe

The brand made a response video using their Vice President of Culinary Innovation -- which sounds corporate as hell -- but he's actually a very approachable-looking guy who appears in the video as "Chef Paul," expertly demonstrating how the order is normally prepared and offering a code for half off Mac 'N' Cheese. By the way, nobody digs this deep unless you're in crisis PR. To consumers, he appears like a regular cook...albeit in a custom embroidered chef coat: https://lnkd.in/dPts22ad

Then the company tied up its loose end by delivering a decorative box filled with mac and a certificate for free Mac 'N' Cheese AND free pizza for a year. The customer made a second video and consumers are applauding the brand: https://lnkd.in/dqX4Y4iQ

One day.

I haven't thought about California Pizza Kitchen in a long time. I barely thought about California Pizza Kitchen when I lived across the street from one for nearly 20 years. But this week, I can't stop thinking about how well they fielded this issue and turned it into an opportunity.

(Spotted in the wild by Libby Ritchie.)

May 9 · linkedin

Catching up with juvenile products industry legend, longtime client and great friend Greg Mansker.

Catching up with juvenile products industry legend, longtime client and great friend Greg Mansker.
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Location

Boston, Massachusetts, United States