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Adam Saraceno

I make people want to buy stuff.

Adam Saraceno is the Head of Marketing at Peak Design, a position he has held since May 2011.12 He is based in Austin, Texas, and has played a crucial role in the company's growth and success, particularly through their innovative use of Kickstarter campaigns.13

Career at Peak Design

Saraceno joined Peak Design in its early stages, initially helping his friend Peter Dering with a Kickstarter campaign for the company's first product, the Capture Camera Clip.1 This campaign became one of the most successful on Kickstarter in 2011, raising $364,698.1 Since then, Saraceno has been instrumental in:

  • Managing a team of talented individuals responsible for crafting the brand's voice and marketing strategies2
  • Overseeing direct sales channels that have grown significantly each year since 20112
  • Writing newsletters and video scripts that engage customers with the brand's unique style2
  • Helping to develop Peak Design's business model, which relies heavily on annual Kickstarter campaigns for product launches1

Work Style and Company Culture

Saraceno's work style aligns with Peak Design's flexible and adventurous culture:

  • He has worked remotely for much of his tenure, including time spent in Australia1
  • He spends about a week each month at the company's San Francisco headquarters1
  • Peak Design encourages its staff to live the lifestyle depicted in their marketing, with 25-50% of employees typically out of the office at any given time1

Background and Education

  • Graduated from the University of Wisconsin-Madison (2001-2005)2
  • Prior to Peak Design, he worked at Intuit in various roles, including Product Manager2
  • Has experience in freelance writing and bartending2

Adam Saraceno's journey with Peak Design showcases his adaptability, marketing expertise, and ability to thrive in a dynamic, growth-oriented company environment.

Related Questions

How did Adam Saraceno transition from a software company to Peak Design?
What are some of the biggest challenges Adam Saraceno has faced at Peak Design?
How does Peak Design maintain a strong connection with its backers?
What inspired Adam Saraceno to join Peak Design's Kickstarter campaign?
How does Adam Saraceno manage his team remotely?
Adam Saraceno
Adam Saraceno, photo 1
Adam Saraceno, photo 2
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Location

Austin, Texas, United States