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Adam Sturrock

Ad spend investor, Founder of Order Legend. I spend my capital to help Shopify stores get Google Dark Orders. 1000+ stores, $9 million+ sales, orderlegend.com

Professional Background

Adam Sturrock is a dynamic and innovative entrepreneur, known for co-founding Moltin in 2013, an influential headless eCommerce platform that paved the way for modern commerce solutions. With a vision to revolutionize the digital retail landscape, Adam spearheaded the growth of Moltin, attracting thousands of developers and businesses to utilize its platform. Through strategic brilliance, he facilitated the raising of over $10 million in angel and venture capital funding. Under his leadership, Moltin not only achieved significant market penetration but also successfully exited in late 2019, marking a significant accomplishment in his professional journey.

Following the success of Moltin, Adam took on the role of leading product marketing at Amplience, where he contributed to the development of a modern commerce experience platform tailored for retailers and brands eager to embrace headless/MACH/composable architecture. His work focused on providing tools to enhance content production workflows while ensuring a superior developer experience. Adam's efforts have played an integral role in enabling businesses to adapt to a best-of-breed technology stack without compromising the benefits traditionally associated with new architectural patterns.

In his current venture, Adam is exploring compelling projects in the Shopify ecosystem with Redbrain. One of the standout initiatives is Order Legend, a Shopify spin-off dedicated to running Google Shopping ad campaigns for Shopify stores. This innovative approach allows merchants to grow their online presence while offering a unique model where Redbrain funds advertising campaigns, with merchants paying a fixed percentage commission on the orders generated by the app.

Education and Achievements

Adam Sturrock's educational background includes insightful experiences at Y Combinator, one of the most prestigious startup accelerators globally, where he gained invaluable insights into entrepreneurship and innovation. He also holds a Bachelor of Science (BSc) degree in Web Design and Development from Northumbria University, which laid a strong foundation for his career in technology and eCommerce.

Throughout his career, Adam has held various leadership positions across several organizations. Notably, he served as the CEO of Owlmix and the Shopify Stealth Store, showcasing his entrepreneurial spirit. His strategic vision and contributions have also been recognized during his tenure as the Director of Product Marketing at Redbrain and the VP of Product Marketing at Amplience. As a member of the technology council at MACH Alliance, Adam played a crucial role in shaping industry standards and practices within composable commerce architecture. His position as an ambassador for MACH Alliance further highlights his commitment to sharing knowledge and fostering growth in the eCommerce sector.

Personal Insights and Community Engagement

In addition to his primary roles in various organizations, Adam provides consulting services aimed at helping SaaS, enterprise retail, and commerce businesses navigate the complexities of modern market trends. His expertise extends to product marketing—where he assists businesses in adapting their go-to-market strategies, messaging, and product roadmaps to align with the evolving landscape of headless and composable architecture. He also offers insights as an enterprise solution architect, guiding companies in evaluating technology vendors and determining whether adopting a composable commerce strategy is right for their operations.

As an entrepreneur and marketing manager, Adam’s exceptional skill set includes marketing communications, pricing and packaging strategies, brand development, and customer success management. His approach is characterized by strong interpersonal skills, enabling effective collaboration with cross-functional teams, clients, and business partners. Adam has demonstrated a remarkable ability to drive revenue growth and consistently meet key business objectives, solidifying his reputation as a leader in the technology and commerce space.

Notable Achievements

  • Co-founded Moltin, successfully spearheading its growth and acquisition by Elastic Path.
  • Led product marketing at Amplience, contributing significantly to the modern commerce experience for retailers.
  • Developed and launched Order Legend at Redbrain, a unique solution for Shopify stores to manage Google Shopping ad campaigns.
  • Participated in key leadership roles within various organizations, including overseeing product marketing and customer success initiatives at Moltin.
  • Engaged in community-building efforts as a member and ambassador of the MACH Alliance, championing the advancement of composable commerce.

Adam Sturrock's journey is marked by an unwavering commitment to innovation and excellence in the realm of eCommerce and technology. He continues to explore new opportunities, collaborate with emerging entrepren

Highlights

Aug 30 · linkedin

🦖🔥 When your Google Ads strategy is so fire, you bring a dragon to the table!

Get your dragon here👉 https://lnkd.in/g8aDvnvf

#GoogleAds #Shopify #PPC #CPM #CPC #Marketing #growthhack #campaign

Aug 30 · linkedin

🚨 The Hidden Cost of Google Ads 🚨

If you're running Google Ads, you’re probably aware that you’re sharing data, that's how you optimize campaigns and get better results right? Right?... Did you know this could be inflating your costs?

Google’s ad auction model has evolved from a simple Vickrey Auction bid system to a complex algorithm involving projects like Project Bernanke and Project Momiji, which are designed to maximize Google’s profits, not yours. This often leads to higher costs for you, the advertiser.

It might seem like Google holds all the cards and you have to play by their rules, so how do you fight back?

  1. Under-Report Conversion Values: By reporting only a fraction of your actual conversion value (your revenue), you can prevent Google from inflating your bids based on perceived success.

2.Limit Further Data Sharing: The more data Google has, the more it can manipulate auction prices to its advantage. Restrict the data you share to prevent Google's algorithms from driving up your costs.

  1. Leverage Third-Party Analytics Tools: Use tools like Triple Whale to gain a comprehensive view of your performance across all campaigns and channels. Implement different attribution models to accurately assess the contribution of each channel to your revenue, ensuring you have a true picture of what’s driving your success.

  2. Be Cautious with Automated Bidding: Google’s push towards automated bidding might seem convenient, but it's designed to optimize for Google’s revenue, not necessarily yours. Always evaluate if automated recommendations align with your ROI goals.

  3. Google CSS Partners: If you're a European merchant or sell in Europe, you may qualify to use a Google CSS Partner, which can offer you better bid rates and reduce your overall costs (Order Legend is a Google CSS).

Why This Matters: Google’s current model prioritizes its revenue, not your ROI. By understanding how Google Ads truly work and adjusting your strategy, you can outsmart the system, protect your ad spend, and achieve better results without overspending.

Take control of your Google Ads today—don’t let Google dictate your costs!

If you'd like to learn more, I’ve started to compile multiple posts over the past two weeks on our blog here:

  1. Google Ads Pricing Exposed: Uncover the hidden tactics Google uses to inflate ad auction prices - https://lnkd.in/ghQF3aZn

  2. How to Adapt to Google’s Evolving Model: Learn strategies to adjust and thrive as Google shifts its ad approach - https://lnkd.in/gj72c3ru

  3. Google Ads Misconceptions: Discover the common mistakes that are costing you money and how to avoid them - https://lnkd.in/e8nefzc7

#DigitalMarketing #GoogleAds #AdStrategy #Ecommerce #MarketingTips #ROI #AdSpend #PPC #CPM #TripleWhale

Related Questions

How did Adam Sturrock develop his expertise in headless eCommerce and composable architecture?
What were the key factors that contributed to the success of Moltin under Adam Sturrock's leadership?
In what ways is Adam Sturrock influencing the Shopify landscape through Redbrain and Order Legend?
What insights can Adam Sturrock share about adapting to the headless/MACH trends in product marketing?
How does Adam Sturrock approach consulting for enterprises looking to implement composable commerce strategies?
Adam Sturrock
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Location

Newcastle Upon Tyne, England, United Kingdom