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Adam Umarji

Co-founder at Dines

Adam Umarji is a passionate entrepreneur with a deep love for food and exploring various cuisines and cultures.

He is dedicated to supporting small British businesses and socially-conscious enterprises while championing the underdogs in the business world.

Adam holds a Bachelor of Science (BSc) in Accounting and Finance from The London School of Economics and Political Science (LSE) and has studied ACA at ICAEW.

With a strong educational background, he also spent time traveling and volunteering in East Africa to broaden his horizons.

Adam Umarji co-founded the Dines App, an initiative aimed at making dining out in London more affordable and diverse for its residents.

His professional experience includes working as a Transaction Services Assistant Manager and a Senior Audit Associate at KPMG US.

Highlights

Oct 30 · linkedin

13 months ago a friend of mine pitched an idea to me. I initially brushed it off, but then couldn't stop thinking about it.

Today, Dil and I have just launched the Dines app!

The people who know me always ask:

“how did you work up the courage to step away from your career and create a startup?!”

The truth is, I had to sell the idea to myself. I tried to rip the business idea to shreds and to ask the difficult questions.

Does the idea solve a real problem? Is there a genuine USP? What are the risks of failure?

Most importantly, I needed to know if target users could see the value I did. To answer this, Dil and I created a company, brand, website, coded a basic app prototype (all in 4 weeks alongside full-time work!), and then exhibited at London's largest Restaurant Trade Show.

The result? A fantastic learning opportunity, and many restaurant owners asking to sign up there and then! Was the business idea validated? Hell yes. And it was moments like this that gave me the courage to go for it.

So what does it take to bring your business idea to life?

Ask the important questions to the right people; Be your own biggest critic; and Back up every assumption up with facts.

And then let logic decide if it’s worth throwing all you have at it. Either way, you’ll have no regrets!

Adam Umarji
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Location

London, England, United Kingdom