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Adel Hattem
Founder at D Music Marketing
Adel Hattem is a prominent figure in the music marketing industry, serving as the CEO and Founder of D Music Marketing (DMM), an agency dedicated to developing non-Latin talent within the Latin American market. Based in Miami, Florida, DMM offers comprehensive marketing solutions tailored to navigate the complexities of this vibrant region.
Professional Background
Adel has over 20 years of experience in the music industry, having held senior roles at major labels before establishing DMM in 2013. Her previous positions include:
- Marketing Director at Universal Music Mexico
- Vice President of Marketing for Latin America at EMI
- Marketing Manager at BMG Entertainment
During her tenure at these companies, she contributed to the success of numerous high-profile artists such as Arctic Monkeys, Coldplay, and Katy Perry. At DMM, she collaborates with notable labels like Beggars Group and Domino Recordings, and manages a diverse roster of artists including Björk, Major Lazer, and Bon Iver.123
Achievements and Impact
Under Adel's leadership, DMM has experienced significant growth and has become a key player in the Latin American music scene. The agency not only focuses on marketing but also aims to empower artists by providing them with the tools to succeed in a competitive market. Adel emphasizes a community-oriented approach that values collaboration over competition.124
Personal Insights
Originally from Mexico City, Adel has been residing in Miami for over 15 years. She is bilingual and utilizes her bicultural background to bridge gaps between non-Latin artists and Latin American audiences. Her work ethic is driven by a passion for music and a commitment to fostering talent in the region.145
Adel Hattem continues to be an influential figure in music marketing, advocating for diversity and innovation within the industry while expanding her agency's reach across Latin America.


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