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Adelaine Ho

Co-founder, CTO at RightPaw

Professional Background

Adelaine Ho is a dedicated web developer and entrepreneur based in the vibrant city of Sydney, Australia. With an insatiable passion for technology and problem-solving, Adelaine has built a career that spans almost a decade, showcasing remarkable contributions in the tech industry. Her journey is marked not only by her technical skills but also by her commitment to fostering diversity and inclusion within the technology sector. Currently, she is exploring her entrepreneurial side at Antler, a globally recognized tech incubator that empowers individuals to launch their own startups.

Before embarking on her entrepreneurial path, Adelaine worked at hipages for an impressive nine years. During her tenure at hipages, she witnessed significant transformations as the company evolved from a classified directory to an innovative online platform that connects consumers with trades professionals. Adelaine played a pivotal role in this evolution, leveraging her extensive knowledge in conversion rate optimization (CRO), growth hacking, A/B testing, and search engine optimization (SEO). Her hands-on experience in product development and her strategic insights helped shape the platform's messaging and payment features, enhancing user experience and driving growth.

In addition to her technical prowess, Adelaine's leadership skills became evident when she was appointed as the Head of Diversity and Inclusion in 2016. In this role, she championed initiatives aimed at promoting a diverse workforce and fostering an inclusive culture within hipages. Her efforts not only benefitted her organization but also set a precedent in the tech community, establishing hipages as a thought leader in diversity and inclusion.

Following her impactful time at hipages, Adelaine took on the role of a Frontend Developer at Koala, an innovative startup reshaping the furniture industry for the digital age. Here, she contributed her expertise by establishing the internal 'experiments' team and developing a customer support chatbot that streamlined communication and improved customer satisfaction. Adelaine's commitment to leveraging technology to make a positive impact is clearly visible in her work throughout her career.

Education and Achievements

Adelaine's educational background laid a solid foundation for her career in technology. She attended Island School where she developed a keen interest in digital media. She further pursued her passion at the University of New South Wales, where she earned a Bachelor of Digital Media with a focus on 3D animation, motion graphics, and graphic design. This combination of technical training and creative development has uniquely positioned Adelaine for success in the fast-paced tech landscape.

Adelaine's contributions to the tech community extend beyond her job roles. As a speaker at SydCSS, she shared her insights on transitioning from legacy code, further establishing her as a knowledgeable figure in the development community. Additionally, she has served as a Teaching Assistant at General Assembly, where she shared her expertise and mentored the next generation of web developers.

Achievements

Adelaine Ho's achievements reflect her dedication, skills, and passion for technology:

  • Co-founder and CTO at RightPaw: Adelaine co-founded RightPaw, demonstrating her entrepreneurial spirit and commitment to making a difference in the pet care industry through technology.
  • Engineering Manager at hipages: Her leadership role at hipages allowed her to directly influence product development while nurturing a team of talented individuals.
  • Head of Diversity and Inclusion: As a leader in this space, Adelaine was instrumental in fostering a diverse workplace and advocating for equality within the tech industry.
  • Development of Internal 'Experiments' Team at Koala: By establishing this team, she contributed to an innovative approach to product testing and customer engagement.
  • Speaker at SydCSS: Her participation in tech conferences showcases her desire to share knowledge and promote best practices in web development.
  • Mentorship at General Assembly: Adelaine's role as a Teaching Assistant allowed her to guide aspiring developers, contributing to the growth of the tech community.

Through her diverse experiences across different organizations and roles, Adelaine Ho has exemplified resilience, creativity, and a strong commitment to making a positive impact through technology. With her focus now on entrepreneurship at Antler, there is no doubt that she will continue to innovate and inspire as she embarks on this new journey.

Related Questions

What sparked Adelaine Ho’s interest in technology and web development?
How has Adelaine Ho’s experience as Head of Diversity and Inclusion influenced her approach to entrepreneurship?
What challenges does Adelaine Ho anticipate facing during her entrepreneurial journey at Antler?
What inspired Adelaine Ho to co-found RightPaw and what impact does she hope to achieve?
How has Adelaine Ho contributed to the tech community beyond her roles at hipages and Koala?
Adelaine Ho
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Location

Sydney, New South Wales, Australia