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Adele Mulford

Founder + CEO + Chief Creative Officer | People + Business Cultivator | Bold Strategist | Professional Public Speaker | Inspired Storyteller | Industry Advocate

Adele Mulford is a seasoned professional with over 30 years of experience in strategic visionary roles for both for-profit and nonprofit organizations. Her expertise lies at the intersection of business, brand, creative, and people needs, where she excels in generating tangible results through groundbreaking strategies. Adele is passionate about tackling complex challenges and believes in using insightful, brave, and passionate leadership to drive business and personal growth. In 2022, she founded The Cultivate Company, a strategy firm aimed at elevating individuals, companies, and communities through holistic business approaches. Adele's commitment to advocacy for the brand and creative industries is evident through her various public speaking engagements, teaching roles, mentoring, and volunteering efforts. She holds a Bachelor's degree in Journalism, Mass Communications, and Advertising from the University of Oregon, and has a strong background in leadership, creative direction, and strategic development.

Highlights

Mar 13 · linkedin

🧻 YES, THIS IS A PICTURE OF TOILET PAPER 🧻

… and it’s perfect. 🤩

While visiting a favorite local restaurant, I couldn’t help but admire their all-in commitment to their brand, all the way down to perfectly-stacked and individually-stamped TP rolls. (And let’s face it, I was a captive audience for the moment. 😅)

🍴 I know their food is great. 🙌 Their service is always attentive. 💅 Their atmosphere is perfectly styled. 😂 And in case I had any question about their commitment to hospitality, their restrooms are perfectly clean, gorgeously designed and … uhm … user-friendly.

💪 This isn’t overkill. This is good branding.

They 👏 understand 👏 the 👏assignment — all the way down to a perfectly curated tower of bathroom paper products.

🏆Friends, BE ALL IN with your brand. Obsess over the details. Go overboard. Surprise them.

🗝️ Because the customer journey you create can meet expectations … or it can blow them away. It’s the key that unlocks their hearts AND their wallets.

👊 So, yeah: Stamp and stack the toilet paper, if needed. You see, great branding is about more than first impressions. It’s about making a lasting impression every step of the way.

… and flushing the competition. 🚽

(OK… I’m kidding about that part. 😂🤦🏼‍♀️)

❤️ Special shoutout to Upward Projects Restaurant Group | Postino WineCafe | Joyride Taco House | Windsor | Federal Pizza, and Savage the awesome waitress. ❤️

Adele Mulford
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Location

Greater Phoenix Area