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Adelynne Chao

Founder at Untold Insights

Adelynne Chao is the founder of Untold Insights, a consultancy that specializes in customer-led product strategy and market research. Established in April 2019, Untold Insights aims to bridge traditional market research with modern technological advancements, particularly in artificial intelligence, to provide actionable insights for clients. The firm has worked with notable companies such as Oracle, Intuit, and Standard Chartered, focusing on delivering clarity in research and strategy.134

Chao has over a decade of experience in market research, having held various roles in organizations like GfK and Savanta before founding her own company. She holds a First Class Honors degree in Information Management from University College London, which combines her interests in both technical and creative fields.125

Her approach is influenced by her fascination with psychology and human behavior, as well as her diverse upbringing across different cultures. This background informs her analytical yet creative perspective in her work.13 Additionally, Chao has been recognized as one of the "Management Today 35 Women Under 35," highlighting her impact in the industry.5

Highlights

Dec 5 · The Drum
Clients want to know about agency AI capabilities. How can you stand out? - The Drum
Clients want to know about agency AI capabilities. How can you stand out? - The Drum
Oct 30 · Business Insider
New AI tools are turning data into relatable conversations - Business Insider
New AI tools are turning data into relatable conversations - Business Insider

Related Questions

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How does Adelynne Chao integrate AI into market research at Untold Insights?
What are some notable projects Adelynne Chao has led at Untold Insights?
How does Adelynne Chao's background influence her approach to market research?
What makes Untold Insights different from other research firms?
Adelynne Chao
Adelynne Chao, photo 1
Adelynne Chao, photo 2
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Experience

Founder at Untold Insights (April 2019 - Present)
Senior Customer & Product Lead at 11:FS (September 2019 - January 2021), Associate at The Hoxby Collective (May 2019 - December 2020), Director at Savanta (February 2018 - April 2019), Associate Director, Strategic Projects at Savanta (September 2016 - January 2018), Consultant at Savanta (June 2015 - August 2016)

Education

BSc in Information Management for Business, Business Management & IT, 1st Class Honours from University College London, U. of London (2007 - 2010)

Location

London, England, United Kingdom