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Adil Hirji

Creative Director and Entrepreneur

Adil Hirji is the Director of Marketing at Avant Brands (formerly known as GTEC Cannabis Co).12 He joined the company in September 2018 and has been leading all Marketing, Product Development & Innovation efforts.1 In his role, Hirji is responsible for curating, building, and developing the company's portfolio of consumer brands, as well as commercializing over 60 SKUs under brands such as BLKMKT, Tenzo, Treehugger, and Cognoscente.1

Some of Hirji's notable achievements at Avant Brands include:

  1. Introducing full terpene breakdowns on product packaging in August 2020, leading to industry-wide changes.1
  2. Developing and launching Canada's first legal blunt in February 2021.1
  3. Successfully launching a portfolio of premium craft 1-gram pre-rolls, revitalizing the 1-gram segment.1

Prior to joining Avant Brands, Hirji worked as a designer, marketer, brand strategist, and creative director for leading Canadian ad agencies.1 He also founded his own agency, focusing primarily on clients in Hospitality, Film & Entertainment, Food, and Health & Wellness industries.1

In addition to his role at Avant Brands, Hirji continues to serve as Creative Director at AnEntity, Inc., a position he has held since June 2009.1

Highlights

Mar 12 · dsavocats.com
Adil Hirji - DS Avocats
Reassessing the July Effect: 30 Years of Evidence Show No ...
Nov 26 · adcann.ca
Trailblazers with Adil Hirji of GTEC Cannabis Co - Blog - ADCANN
Trailblazers with Adil Hirji of GTEC Cannabis Co - Blog - ADCANN
GTEC Debuts Recreational Cannabis Brands; BLK MKT and Tenzo
GTEC Debuts Recreational Cannabis Brands; BLK MKT and Tenzo

Related Questions

What are Adil Hirji's key achievements at GTEC Cannabis Co?
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Adil Hirji
Adil Hirji, photo 1
Adil Hirji, photo 2
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Location

Toronto, Canada Area