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Aditi Patnaik

Marketing Strategy & Analytics

Aditi Patnaik is a Marketing leader at IBM, specializing in Small and Medium Enterprises in the Asia Pacific region. With a background in Marketing, she excels at data-driven strategies and analytics.

Aditi's experience spans across various roles at IBM, including Marketing Analytics Lead, Head of Marketing, and Marketing Ecosystems Leader. She has built a reputation for being hands-on, agile, and frugal, traits she developed during her start-up experience.

Apart from her professional endeavors, Aditi is actively involved in volunteering for causes such as conservation and food waste. She also nurtures her creative side through photography and blogging.

Aditi's educational background includes a Master's degree in International Sustainable Tourism Management, an MBA in Marketing, and a Bachelor's degree in Computer Science.

Previously, Aditi held leadership roles at IBM Innovation Studios, Marketing Analytics, and Watson Customer Engagement in the Asia Pacific region. She also has experience as a Marketing Manager, Market Segment Manager, and Senior Marketing Consultant.

Aditi's business character is defined by optimism, enthusiasm, adaptability in uncertain environments, openness to new ideas, and a strong focus on execution.

Aditi Patnaik
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Location

Singapore, Singapore